Senior Marketing Analyst, Brand, Content & Field Marketing

About STARMED America

STARMED America is the U.S. subsidiary of STARMED Co., Ltd., a global medical device manufacturer specializing in radiofrequency (RF) thermal ablation technology, with a strong international footprint and a market-leading position in its core therapeutic segment. We sell RF ablation electrodes, generators, and biliary stents to hospitals and private practices across the U.S., and we are building out our U.S. commercial organization to accelerate North American growth.

The Role

You will create and run the content, campaigns, and events that build STARMED America's presence with physicians and hospitals and generate demand for our products. You own lead generation strategy and turn clinical expertise into content that physicians and patients trust.

What You Will Do

• Lead generation: own lead generation strategy and lead volume targets; plan campaigns across email, social, web, events, and webinars that build pipeline for the sales team.
• Client hospital and practice support: deliver co-branded materials, patient education pieces, and program launch toolkits that help accounts grow their RFA programs.
• Content and publishing: produce clinical and educational content, blogs, bylined articles, press releases, and video.
• Social media: manage our presence across seven accounts (LinkedIn, Facebook, Instagram, X, TikTok, and two YouTube channels); set the content calendar and direct in-house design and social support.
• Newsletters: own the monthly email newsletter and the LinkedIn Newsletter, including content, calendar, and engagement results.
• Brand and collateral: manage the product catalog, flyers, trifolds, rebranding rollout, and product launch assets.
• Events: plan and staff conferences, webinars, and physician training programs, including booth logistics and relationship building at events.

Must-Have Qualifications

• Minimum 5 years in healthcare, medical device, or B2B content and field marketing
• Production-level Adobe Creative Cloud or Canva
• Video editing
• Copywriting for a clinical audience
• End-to-end event management
• Portfolio of published content (required with application)

Nice-to-Have

• Experience marketing ablation, interventional radiology (IR), interventional oncology (IO), gastroenterology/endoscopy, or surgical devices
• Familiarity with FDA promotional claim constraints and Sunshine Act / Anti-Kickback Statute considerations for HCP-facing programs
• Clinical background
• Photography or videography
• Visual design skills

What Success Looks Like in the First 6 Months

• Content calendar running across all channels
• Lead volume target set and tracked with Marketing Operations
• Rebrand collateral set completed
• Next conference cycle planned and budgeted

What We Offer

• Base salary of $75,000 to $95,000, based on experience, plus short-term incentive per company policy
• 100% employer-paid health benefits
• Fully remote role with a small, fast-moving U.S. team backed by a global medical device manufacturer

How to Apply

Submit your resume and a portfolio link with at least three published pieces, including one written for a clinical or physician audience.

*STARMED America is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other characteristic protected by law.*

Pay: $75,000.00 - $95,000.00 per year

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Education

* Bachelor's (Required)

Experience

* Marketing: 5 years (Required)

Work Location: Remote