Senior Marketer, Paid Ads

POS-11886

Application deadline

Tuesday, September 8th at 9am ET.

Role Summary

Our mission at HubSpot is to help millions of organizations grow better. HubSpot Media is a fast-growing digital media business reaching more than 70 million people monthly through newsletters, podcasts, and YouTube channels. As Senior Marketer, Paid Ads, you'll own paid media across HubSpot Media and broader full-funnel campaigns, connecting investment decisions to subscriber growth, qualified pipeline, and revenue. You'll directly plan, buy, optimize, and measure campaigns while partnering across teams to turn performance insights into business outcomes.

What You'll Do

• Own paid media strategy, planning, budget allocation, optimization, and performance across HubSpot Media properties and broader full-funnel campaigns.
• Drive subscriber, lead, pipeline, and revenue growth by connecting paid media investments to measurable downstream business outcomes.
• Plan, execute, and optimize self-serve campaigns across paid social, paid search, influencer, newsletter, podcast, review site, and emerging paid channels.
• Lead paid media strategy for product launches and demand generation campaigns, including audience strategy, channel orchestration, and budget allocation.
• Make real-time pacing, optimization, and budget reallocation decisions based on campaign performance and business priorities.
• Design and run experiments across creative, audiences, landing pages, offers, devices, and channel mix, documenting hypotheses, success metrics, and learnings.
• Build performance reporting that gives stakeholders clear visibility into investment efficiency, subscriber quality, pipeline, revenue, and other business outcomes.
• Partner across brand, direct response, creative, copy, video, analytics, lifecycle, GTM, and MarTech teams to improve campaign performance and apply AI and automation to accelerate analysis and optimization.

What You'll Bring

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