Senior Manager, Customer Lifecycle Marketing (Open to Remote, Continental U.S.)

Job Description

*We welcome remote candidates based in the continental United States*

Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency's heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies.

As Senior Manager, Customer Lifecycle Marketing you will join a team of talented and experienced marketers who focus on helping Merkle clients achieve their business goals.

You understand our client's business and strategic goals. You'll appreciate the importance of relationships and work to become a trusted advisor to the client and Merkle account team. You will be a person who excels in both analytic and creative thinking and will help solve client problems. Your skills in communicating strategy allows others to believe in the ideas that you present and follow that belief through to execution.

To be successful in this role you have to love solving client problems, and understand how businesses, brands and customers work with one another, with an advanced understanding of the evolving role that data and technology play in this relationship. You can identify business growth opportunities and develop recommendations to help grow client relationships.

Responsibilities

• Lead the development of strategic omni-channel marketing plans.
• Be a subject matter expert and translate new technology - particularly in the areas of 1st party data marketing and CRM - into new marketing ideas for the client.
• Monitor current marketing trends, new technology solutions, and competitive strategies - and then translate them into