Senior Director, Marketing Product & Program Strategy

About This Role 12 to 18 years of experience

Skills: program leadership, market and product strategy , executive communication, • Telecom consulting experience, • Experience applying AI to marketing workflows, audience modeling, AI Strategy

Director / Senior Director, Marketing Product & Program Strategy

=====================================================================

You lead

A blended team of our consultants, while managing relationships and expectations with client marketing, product, design, engineering, data and AI teams

Industry

Telecom (preferred)

Location

Atlanta, Dallas or New Jersey (Remote)

About the Role

------------------

An executive-level consultant capable of program leadership, market and product strategy and executive communication. You lead a multi-product program for a client, bring the market, competitive and industry insight that shapes its direction, and engage confidently with VP, SVP and CMO stakeholders, while staying accountable for measurable ROI. A marketer’s understanding of audiences, segmentation and customer journeys helps you see what the products must do for the marketers who use them. This is a player-coach role: you engage executives with a point of view and personally build the work behind it.

Responsibilities

--------------------

Program Leadership

* Direct vendor and client teams toward one plan, without formal authority over client staff. Set priorities with client marketing and product leads, and unblock design, engineering, data and AI teams.

* Define the KPI tree and measurement plan in partnership with client data teams. Track adoption, utilization, revenue attribution and in-year savings, such as reduced spend and workflow optimization.

Market & Strategic Thought Leadership

* Bring the outside-in view into the program: market trends, competitor moves, customer behavior and telecom industry shifts, turned into implications for the product portfolio.

* Act as a strategic thought partner to client product leadership. Supply the evidence, benchmarks and options that inform their vision and roadmap decisions.

* Bring a product-led growth lens to the portfolio, identifying opportunities in activation, onboarding, lifecycle and experimentation.

Executive Communication & Governance

* Engage with confidence in dynamic conversations with VP, SVP and CMO stakeholders. Frame each decision and bring a recommendation rather than a menu of options.

* Build the decks and storylines yourself. Work with campaign, audience and product data, directly or through the data team, to find the insight. There is no separate deck-production team behind this role.

Qualifications

------------------

Executive and consulting leadership and product-led growth experience are essential. A marketing background is required as context: it lets you understand the products being built and the marketers who use them. This role does not run marketing or campaigns.

Executive and Consulting Leadership

* 12+ years of experience, including 4+ years at Senior Manager, Director or above at a reputable consulting firm.

* Recurring, direct work with VP, SVP or C-level executives, with confident command of dynamic executive conversations and examples of decisions you shaped.

* Program leadership of cross-functional teams spanning marketing, product, engineering, data and AI, achieved through influence rather than line authority.

* Hands-on executive storytelling. You build the deck and the narrative yourself.

Product-Led Growth

* Deep product-led growth experience: activation, onboarding, product-qualified leads, lifecycle and experimentation. You personally moved the funnel metrics.

* Has connected marketing journeys to in-product experiences, so that acquisition, activation and expansion work as one funnel.

* Has shaped multi-product roadmaps with market and competitive evidence.

* ROI cases you built and defended: revenue attribution, cost savings or efficiency gains.

Marketing Background

* Experience in or alongside a marketing organization: growth, lifecycle, digital or product marketing.

* Understands how marketers work: audiences, segmentation, customer journeys, first-party data, channel mix and attribution.

* Credibility with a CMO and their leadership team.

Technology Awareness

* General understanding of how marketing technology, customer data and analytics platforms work, such as Adobe Experience Cloud, Salesforce Marketing Cloud, GrowthLoop, cloud data platforms and BI tools. Hands-on use is not required, and the specific tools will change over time.

Preferred Qualifications

----------------------------

* Telecom consulting experience for or at a carrier, cable, broadband or MVNO business. Relevant areas include digital self-serve, upgrades and churn, or B2B and SMB adoption.

* A track record of transforming or redesigning marketing operations workflows.

* Experience applying AI to marketing workflows, such as audience modeling, content generation or journey personalization.