Senior Director, Marketing

Position Purpose

Drive market-leading business acquisition growth and retention through national operating scale and consumer-insight driven marketing activations for our ICHRA plans.

Key Details

Centene is advancing Individual Coverage Health Reimbursement Arrangement (ICHRA) adoption as a market-based alternative to traditional employer-sponsored health insurance. The ICHRA model combines predictable employer healthcare spending with employee choice and portability. This role will play a pivotal role in building and scaling our growing ICHRA-focused insurance business.

• Build 5-year, growth oriented, integrated multichannel marketing strategies across multiple touchpoints and channels. Build and execute associated annual marketing plans, inclusive of critical connection to line-of-business (LoB) and sales teams to deliver growth & financial commitments. Lead marketing team and agency partners to successfully execute annual plans, including creative and content, omnichannel media – spanning linear DRTV, CTV, digital and social media, search, radio, out-of-home – web, SEO, and direct mail.
• Partner with Marketing Operations & Analytics to advance critical capabilities in DRTV for certain marketing products, precision marketing and data analytics to improve ROI and program effectiveness and enable ROI driven investment decisions and scenario planning. Ensure relevance to target audiences, with in-language, in-culture content and media. Set and optimize BME investment to ensure effective and efficient allocation across all investment priorities.
• Lead day-to-day partnership with key agency partners, including creative, media, and SEO. Support development of agency scopes-of-work and budgets.
• Create a digital-first marketing team & culture that is consumer & market obsessed; data focused, continuously shortening cycle time from data to insights to actions; and, forward looking, with a bias for action to early