Tandem Diabetes Care, Inc.
Senior Digital Marketing Manager (Omnichannel/Paid Media)
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Job Description
GROW WITH US
Tandem Diabetes Care creates new possibilities for people living with diabetes, their loved ones, and their healthcare providers through a positively different experience. We’d love for you to team up with us to “innovate every day,” put “people first,” and take the “no-shortcuts” approach that has propelled us to become a leader in the diabetes technology industry.
STAY AWESOME
Tandem Diabetes Care is proud to manufacture and sell the Tandem Mobi system and t:slim X2 insulin pump with Control-IQ+ technology — an advanced predictive algorithm that automates insulin delivery. But we’re so much more than that. Our company’s human-centered approach to design, development, and support delivers innovative products and services for people who use insulin. Because many of our own team members live with diabetes, or have a loved one impacted by diabetes, the work is personal, and we are committed to the cause. Learn more at tandemdiabetes.com
A DAY IN THE LIFE
The Senior Digital Marketing Manager is responsible for leading integrated digital marketing strategies that build awareness, engage priority audiences, and drive measurable business results. This role connects paid media, email, web, audience activation, campaign measurement, and optimization into a cohesive customer experience across the full funnel. The position translates brand, product, and business objectives into audience-led strategies, scalable campaign plans, measurement frameworks, and clear optimization recommendations. The Senior Digital Marketing Manager partners closely with Analytics, Brand, Product Marketing, Brand Operations, Brand Experience, Sales, IT, Legal, Regulatory, Privacy, international teams, and external agencies to deliver effective digital programs in a fast-paced, regulated environment. A Senior Digital Marketing Manager's at Tandem are also responsible for:
* Leads integrated digital marketing strategy and execution across paid media,
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