Senior Brand Manager

About DLC Laboratories

For 63 years, DLC Laboratories Inc. has developed, manufactured and marketed over the counter (OTC) drug, beauty and personal care products. Our brands are sold at leading retailers including Walmart, CVS, Walgreens, Target and Kroger, through a substantial and growing e-commerce business, and in several countries around the world. We are a strong player in the Hispanic market and other consumer segments, and we manufacture our products in our own factory.

Position Overview

The Senior Brand Manager reports to the Sales and Marketing Director and is a key member of the company’s management team. This is a hybrid position based at our Paramount, CA facility, with 2 to 3 days per week in the office required. Working alongside other senior marketing staff, this role shares responsibility for strategy and execution across retail, e-commerce and export channels, including new product development, packaging, Amazon and key customer accounts. The role requires close collaboration with senior management, our Purchasing, Production, Operations and Customer Service teams*,* and outside agencies and vendors. The successful candidate is a strong writer and presenter, highly analytical with advanced Excel skills, and a collaborative leader. In addition, the Senior Brand Manager will be resourceful, detail-oriented and able to prioritize and meet deadlines in a fast-paced environment. This is a role with room to grow: for the right person, opportunities may develop over time to manage additional teams and take on a broader leadership role.

Responsibilities

Responsibilities are shared with our other Senior Brand Manager and divided based on experience, strengths and business needs. Key areas include:

• Help set brand strategy and priorities for the marketing department, working with the Sales and Marketing Director to achieve annual sales and profit goals.
• Drive new product development from concept to launch, including consumer and competitor research, positioning, product briefs, costing, timelines and launch plans.
• Lead packaging development and improvement: new packaging and redesigns of existing lines, artwork, copywriting and proofreading, joint management of design and print/component vendors, cost reduction, and coordination with Purchasing and Production to deliver on time.
• Manage our U.S. Amazon business and our outside Amazon agency, setting goals and strategy and overseeing advertising (PPC), listing content and creative, and Seller Support issues; track performance and drive growth.
• Manage key retail and e-commerce customer accounts, including account planning, promotions and day-to-day relationships.
• Develop existing export markets and follow up on new international sales and distributor leads.
• Oversee international regulatory compliance, working with our outside compliance consultants to adapt labels and formulas to the requirements of each export market.
• Direct brand support programs, including promotions, printed and digital support materials, websites and social media.
• Analyze sales, market and competitive data to identify opportunities, and manage marketing budgets and costs.

Education and Experience

• Bachelor’s degree required, preferably (but not necessarily) in Business.
• Five to seven years of brand marketing experience with consumer-packaged goods are required, preferably with beauty or over the counter (OTC) drug products.
• Strong interpersonal skills with an independent and self-motivated style, but also able to incorporate and build on feedback and direction.
• Demonstrated ability to mentor and manage direct reports and colleagues in Marketing and other Departments.
• Exceptional oral and written communication skills.
• Strategic and creative outlook paired with readiness to roll up sleeves.
• The successful candidate will ideally have experience in new product development, packaging development, brand marketing support campaigns, managing Amazon agencies and advertising, Walmart.com, data analysis and customer account management. Experience with export markets and international regulatory requirements is desirable.
• Experience supervising customer service or order fulfillment staff is a plus.
• Fluent written and spoken Spanish or French would be an advantage.
• Excellent computer skills, especially in Excel and PowerPoint.

Salary and Benefits

DLC Laboratories, Inc. offers a competitive salary and excellent benefits, including:

• Kaiser Permanente Health Insurance (including Vision). Company pays 100% of premiums for employees, and 50% of premiums for qualified dependents. No annual deductible.
• Group Life Insurance
• Simple IRA with 3% company match of gross pay
• Paid vacation, with the number of vacation days increasing with seniority.
• Sick Pay
• Employee purchase discounts on DLC Laboratories products
• Work with a collaborative, experienced and enthusiastic marketing team.
• Be a valued member of the management team of the company.

Salary Range: $90,000 to $120,000, depending on experience, education and other factors. Performance bonus structure in addition.

Must be authorized to work in the United States on a full-time basis for any employer. We are unable to sponsor or take over sponsorship of an employment visa. Although we are grateful for all interest in our company, we will only contact those selected for an interview. No phone calls, please.

DLC Laboratories, Inc. is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status or any other characteristic protected by law.

This job description is not an exhaustive list of duties; the employee may be asked to perform other job-related duties as assigned. Employment with DLC Laboratories is at-will, and this posting does not create an employment contract.

Pay: $90,000.00 - $120,000.00 per year

Benefits

• Employee discount
• Health insurance
• Life insurance
• Paid time off
• Retirement plan
• Vision insurance

Application Question(s)

* How many years of FMCG marketing experience do you have?

Education

* Bachelor's (Required)

Experience

* Brand Marketing: 5 years (Required)

Work Location: Hybrid remote in Paramount, CA 90723