Senior Associate- Product & Channel Marketing (Remote)

The work we do has an impact on millions of lives, and you can be a part of it. We help protect our customers against life’s uncertainties. Regardless of where you work within the company, you’ll be helping provide protection and peace of mind when our customers need it most.

Role Purpose

The Senior Associate, Product and Channel Marketing plays a key role in developing and monitoring marketing strategies and go-to-market plans that align with Line of Business goals. Serves as a strategic marketing partner to assigned business stakeholders, utilizing a data-driven, account management approach, excellent organizational skills, and a passion for delivering customer-centric marketing strategy. Partnering with Sales, Product and Marketing shared service teams, this role will define target audiences, develop and articulate offering value propositions, and establish messaging strategies to support product sales, brand awareness, and business growth.

### Key Responsibilities

Strategic Marketing Planning

• Collaborate with the Line-of-Business (LOB) team to define business objectives, customer segments, and product offerings.
• Develop marketing plans that support sales and growth goals, leveraging market insights, competitor analysis, and customer behavior trends.
• Play key role in developing strategic briefs to guide marketing plans and go-to-market strategy.
• Engage research, stakeholders, and LOB teams to develop strategic messaging platforms to guide development of campaigns, content, and creative design.

Plan Monitoring

• Ensure all campaigns are aligned with marketing plans, LOB objectives, and messaging platforms.
• Review and communicate campaign performance, identifying improvement and optimization opportunities.
• Works within project management system to track progress of marketing projects and serves as the subject matter expert for all channel marketing projects.
• Monitor LOB budgets ensuring alignment with an