Remote Senior Marketing Specialist

At *arrivia*, we're passionate about making travel experiences unforgettable. As a global leader in the travel industry, we're looking to hire a talented Senior Marketing Specialist to join our dynamic team.

About the Role

This is a senior, hands-on role covering email, lifecycle, product, and promotional marketing on the *arrivia* marketing team. You will build, optimize, and scale the automated and promotional campaigns that reach our members every day, and email is where those member relationships live.

Your impact shows up fast. Your segmentation, testing, and personalization decisions move real numbers, you get three disciplines in one seat, and you will have room to change the approach when the data says to. You will do it from wherever you work best, connected to a team that spans both coasts.

What You'll Own

• Email Campaigns: Create, build, and optimize automated and promotional emails in Marketo and our CMS.
• Lifecycle Programs: Own member journeys from onboarding through re-engagement.
• Product Marketing: Turn product and offer launches into compelling member communications.
• Promotional Campaigns: Deliver high-volume pushes on tight turnarounds without losing quality.
• Segmentation and Personalization: Target campaigns by member preference, demographics, and behavior.
• Marketing Automation: Use Marketo or comparable tools to streamline workflows and cut manual steps.
• Performance Analytics: Measure results, spot trends, and feed them into the next optimization.
• Testing and Improvement: Find what is underperforming and fix it without waiting for direction.
• Remote Collaboration: Partner with sales, operations, and other teams across time zones so the customer journey stays seamless.
• AI-Enabled Marketing: Use modern AI tools for content, audience analysis, and campaign optimization. *arrivia* is committed to AI-driven innovation and expects our marketers to use AI