Regional Marketing Manager

Portico has an amazing opportunity to join our team as a Regional Marketing Manager! Position Summary

The Regional Marketing Manager serves as the strategic marketing partner for an assigned portfolio of multifamily communities. This role collaborates with Operations, Regional Directors, onsite teams, ownership groups, and marketing specialists to develop and execute marketing strategies that drive occupancy, leasing performance, resident retention, and asset value. The Regional Marketing Manager oversees portfolio marketing performance, digital strategy, client communication, budget management, analytics, and cross-functional initiatives. This position serves as the primary marketing liaison for assigned communities and provides data-driven recommendations based on market conditions, performance trends, and industry best practices.

Key Responsibilities

Portfolio Strategy & Performance

* Develop and execute customized marketing strategies aligned with community goals, market conditions, and ownership objectives. * Partner with Operations and onsite teams to improve lead generation, leasing performance, resident retention, and overall marketing effectiveness. * Analyze property performance, competitive positioning, market trends, and campaign results to identify opportunities for growth. * Support acquisitions, lease-ups, rebrands, transitions, and stabilized assets through strategic marketing planning and execution. * Conduct market research, competitive audits, and community assessments to evaluate positioning, messaging, and marketing effectiveness. * Recommend and implement marketing initiatives that maximize performance and return on investment.

Client & Stakeholder Management

* Serve as the primary marketing contact for ownership groups, asset managers, Regional Directors, and onsite teams. * Lead marketing presentations, performance reviews, and strategic planning discussions. * Prepare and present portfolio updates, qua