Puptqe Franchising Franchise Marketing & Growth Manager

This Isn't Just Another Marketing Job. It's an Opportunity to Help Build a National Franchise Brand.

Puptqe Franchising | Franchise Marketing & Growth Manager

Location

Los Angeles, CA Employment: Full-Time Compensation: $70,304 + Performance Incentives & Bonuses

Be Part of Something Bigger.

Puptqe started with a simple belief: Dogs deserve more than another pet store.

We wanted to create something different. A place where dogs and their people could connect, celebrate, and make memories together.

Today, Puptqe has been recognized as Pet Retailer of the Year 2025 and Subscription of the Year 2026.

What started as one store has become an emerging franchise brand with an ambitious vision to expand nationwide.

And we're just getting started.

We're looking for an ambitious, creative, and results-driven marketing leader who wants more than a traditional corporate marketing job.

Someone who thinks like an entrepreneur, takes ownership, builds relationships, challenges conventional thinking, and knows how to turn great ideas into measurable results.

Your mission: Help make Puptqe one of the most recognized, loved, and successful experiential pet retail franchise brands in America.

You'll help build the marketing foundation that supports our franchise partners, drives customer acquisition, increases memberships, and fuels growth across the country.

You're not just joining a company. You're helping build a national brand from the ground up.

Your Ideas Could Shape Hundreds of Franchise Locations.

You'll work directly with Puptqe's CEO and Co-Founders to develop and execute marketing strategies for our growing franchise system.

Your responsibility goes beyond creating advertisements or managing social media.

You'll help build the marketing playbooks, campaigns, systems, and strategies that franchise owners across America will use to grow their businesses.

From launching new franchise locations to developing national promotions, driving PupPass memberships, building community partnerships, and creating customer loyalty programs, your ideas can have an impact far beyond a single store.

Imagine developing a campaign in Los Angeles that eventually gets implemented in Houston, Atlanta, Las Vegas, and hundreds of future Puptqe locations.

That's the opportunity. Build something once. Make it work. Scale it nationwide.

What You'll Do

• Build a National Marketing Strategy: Develop and execute marketing programs that strengthen the Puptqe brand and support franchise growth nationwide.
• Drive Franchise Location Performance: Create campaigns and marketing tools that help franchisees increase store traffic, customer acquisition, memberships, and sales.
• Launch New Franchise Locations: Develop grand opening campaigns, pre-opening membership drives, local publicity, community partnerships, and launch strategies for new franchisees.
• Grow PupPass Memberships: Create scalable strategies to attract, convert, and retain paying members across franchise locations.
• Lead Email & SMS Marketing: Develop automated campaigns, customer retention programs, promotional calendars, and measurable email and text marketing strategies.
• Create Franchise Marketing Playbooks: Build easy-to-follow marketing systems, templates, promotions, and best practices that franchise owners can successfully implement.
• Develop National & Local Partnerships: Identify opportunities with pet brands, veterinarians, apartment communities, businesses, influencers, and organizations that can drive customer growth.
• Build Events & Experiences: Develop creative concepts for dog-friendly events, birthday parties, membership promotions, and community experiences that can be replicated nationwide.
• Support Franchise Development Marketing: Collaborate on campaigns, content, and brand storytelling that attract qualified prospective franchise owners.
• Own the Results: Track campaign performance, customer acquisition, membership growth, franchise participation, and marketing ROI. Report results and improvements weekly.

This Won't Be Easy. And That's What Makes It Different.

Our expectations are high. Our standards are even higher.

We're an emerging franchisor building something ambitious.

That means moving quickly, thinking creatively, solving problems independently, and sometimes building systems that don't exist yet.

Not every campaign will work. Not every idea will succeed. And not every challenge will come with instructions.

We're not looking for someone who simply manages a marketing calendar, waits for assignments, or measures success by how many posts went live.

We're looking for a builder. A leader. Someone who takes ownership and finds a way to win.

Someone who understands that successful franchising isn't just about selling franchise agreements.

It's about helping franchise owners build successful businesses, creating meaningful customer experiences, and developing a brand that people genuinely love.

When our franchisees succeed, Puptqe succeeds. And your work will help make that happen.

For the right person, this could become one of the most challenging and rewarding opportunities of their career.

What We're Looking For

• Experience in marketing, growth strategy, franchise marketing, business development, or customer acquisition.
• Experience developing and executing email, SMS, digital, and promotional campaigns.
• Strong understanding of customer acquisition, retention, loyalty, and recurring membership revenue.
• An entrepreneurial mindset with the ability to build programs from scratch.
• Natural leadership qualities and the confidence to make decisions and take initiative.
• Creative thinking combined with analytical, results-driven execution.
• Strong communication skills and the ability to work with franchise owners, vendors, and leadership.
• Self-motivated, organized, resourceful, and comfortable working in a fast-growing environment.
• Passion for dogs, people, retail experiences, and building meaningful brands.
• Willingness to challenge traditional marketing approaches and experiment with new ideas.

Franchise industry experience is a plus, but not required.

We value attitude, leadership, creativity, ownership, and measurable results more than impressive job titles or resumes.

Schedule & Availability

This is a hands-on leadership position with a national growth focus.

You must be willing to

• Los Angeles: Attend in-person meetings and collaborate directly with the executive leadership team.
• Franchise Locations: Travel occasionally to support franchise grand openings, marketing initiatives, and franchise partners.
• Events & Launches: Participate in franchise events, promotional campaigns, and occasional weekend activities as scheduled.
• Take Ownership: Work independently, manage priorities, and adapt to the needs of a growing franchise organization.

Reliable transportation and scheduling flexibility are required.

How We'll Measure Success

We believe marketing should create measurable business results.

Your success will be evaluated through

• Increased customer traffic and sales across participating franchise locations.
• Growth in paid PupPass memberships and recurring revenue.
• Successful grand openings and pre-opening marketing campaigns.
• Improved customer acquisition, retention, and repeat visits.
• Effective email and SMS campaigns with measurable returns.
• Stronger local awareness and strategic partnerships.
• Franchisee adoption and execution of marketing programs.
• Development of repeatable marketing systems that scale nationwide.
• Measurable contributions to franchise brand awareness and development marketing.

We measure success by results, not how busy you look.

Performance incentives and bonuses will be tied to established marketing, customer acquisition, membership growth, and business performance goals.

Your Growth Could Be as Big as Ours.

We're building Puptqe with a long-term vision.

As our franchise system expands, so will the need for stronger marketing leadership, national campaigns, franchise support teams, and innovative growth strategies.

The person who helps build our marketing foundation today could have the opportunity to lead a much larger marketing organization tomorrow.

We don't want someone who simply wants a job. We want someone who wants to help build a company.

Someone who can look back years from now at hundreds of Puptqe locations across the country and say:

"I helped build that."

Ready to Be Part of Our Story?

To apply, please submit your resume and a short 2–3 minute video answering these three questions:

• Why You? Why are you the right person to help build and lead marketing for an emerging national franchise brand?
• Your First 30 Days: If Puptqe were opening a new franchise location in a city where nobody knows our brand, how would you attract customers, build awareness, and generate memberships before opening day?
• Your Big Idea: What's one creative marketing campaign you would launch that could be replicated across 100 or more Puptqe franchise locations?

No professional production needed. A simple phone video is perfect.

We want to see your personality, leadership, creativity, energy, and how you think.

If you're looking for an easy corporate marketing job with established systems and everything already figured out, this probably isn't the right opportunity.

But if you want to challenge yourself, work directly with the founders, help entrepreneurs succeed, and build a nationally recognized franchise brand, we want to meet you.

Join Puptqe. Help us build the future of pet retail franchising.

Send your resume and video directly to [email protected].

Updated the job title to Franchise Marketing & Growth Manager, while preserving the national franchising focus, compensation, responsibilities, and your updated application email address.

Pay: $70,304.00 per year

Benefits

* Paid time off

Work Location: Hybrid remote in Los Angeles, CA 90041