Public Relations Manager

Joining Razer will place you on a global mission to revolutionize the way the world games. Razer is a place to do great work, offering you the opportunity to make an impact globally while working across a global team located across 5 continents. Razer is also a great place to work, providing you the unique, gamer-centric #LifeAtRazer experience that will put you in an accelerated growth, both personally and professionally.

Job Responsibilities

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The Public Relations Manager role is responsible for leading PR execution for a key portfolio of products and initiatives. Reporting to the regional PR Lead and supporting the global PR team, the PR Manager plays an integral role in the success of all public relations activities, driving awareness, engagement, and brand reputation through strategic communications and media relations.

Essential Duties and Responsibilities

• Develop and implement targeted communication strategies for the North, Central, and South American markets to support product initiatives.
• Present strategy to internal stakeholders including regional marketing leadership, global PR, and business unit leads.
• Provide a high level of organization, process management, and reporting to ensure that all internal groups are synchronized with PR plans and corresponding results.
• Direct PR agencies and other external PR resources.
• Implement breakthrough Earned Media strategies and activation frameworks to build brand awareness and affinity, elevate brand equity, engage new consumers, and inspire loyalty.
• Develop solid relationships with core tech media and influencers.
• Represent the company as a spokesperson for the media, including regularly briefing reviews on products.
• Establish strategic media relations plans for new product launches and hero products.
• Manage KPIs and maintain and leverage reporting tools to demonstrate results/success.
• Implement the organization's public relations strategies,