Public Relations Data Analyst, Earned Media

We Are Archetype

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At Archetype, you help clients think bigger, go further, and achieve more. With over 40 years of experience and 21 offices worldwide, you join a team of 650+ creative individuals turning ambitions into success.

Our people are the heart of our achievements. Whether you're starting out or a seasoned pro, if you take pride in your work and have bold ambitions, Archetype might be the place for you.

You are a creative thinker, problem solver, and storyteller. You thrive in a high-standard environment where curiosity is encouraged, ambition is celebrated, and kindness is valued. Your unique ideas and perspectives help us do our best work and make a difference in the world.

The Role

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We're looking for a curious, analytical, and client-focused Public Relations Data Analyst, Media & Marketing to join our Insights & Analytics team. Based in New York City, or San Francisco, you'll help clients understand the impact of their communications and marketing programs through thoughtful measurement, actionable insights, and data-driven storytelling.

As a Senior Account Executive-level contributor, you'll independently manage measurement programs across a diverse portfolio of clients while partnering closely with account teams to uncover opportunities, identify trends, and translate complex data into strategic recommendations. You'll work across earned media, social media, influencer marketing, and competitive intelligence while helping evolve the way Archetype measures success for some of the world's leading technology brands.

What You Do

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• Own day-to-day measurement programs for multiple client accounts, including monthly, quarterly, and ad hoc reporting
• Develop insightful dashboards and reports measuring earned media, social media, influencer performance, and integrated marketing campaigns
• Analyze coverage volume, sentiment, share of voice, message pull-through, audien