Product Marketing Manager

Your role

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As a Product Marketing Manager, you will develop the business for the assigned product range in the North American territory, which includes the United States and Canada.

You will work with our regional sales managers and business development managers, our customers, our product company, and our national account managers to see where our best opportunities are for growth. You will also actively pursue new dedicated dealers and specialty channels.

You will work closely with the divisional marketing and the factory in identifying future product requirements.

You will report to the Vice President/Business Line Manager in our US Customer Center. You will have access to all the support staff of the customer center in terms of logistics, material handling, marketing and communications, etc.

Business Development (Estimated @ 60% of time)

• In consultation with the BLM, provide ownership for the “go to market” strategy for these products, as well as researching, setting up, and managing a dealer network and channels to market.
• Support direct sales in Dealer setups for key accounts/OEMs.
• Build market position and achieve sustainable financial growth by locating, developing, defining, negotiating and closing business relationships.
• Visit customer’s sites to provide technical expertise and to aid in setup and commissioning of products in the assigned brands and ranges.
• Plan and provide oversight for new market initiatives.
• Maintain extensive knowledge of current market conditions.
• Develop and promote new and existing products and product lines, with a focus on portable single stage compressors.
• Identify opportunities by researching industry publications, announcements & events relating to the portfolio of products.
• Handle objections by clarifying, emphasizing agreements and working through differences to secure a positive conclusion.

Product & Brand Management (Estimated @ 30% of time) **(for Atlas Copco Range of Prod