Aiwyn

Product & Customer Marketing Manager

Charlotte, NC, US$108,800-$140,900Posted 1 day ago

Remote Full-Time Contract Product Marketing $100k-$149k North Carolina

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Job Description

Product & Customer Marketing Manager

Job Type

Full-time Experience: 15+ years

Job Summary

We are seeking an experienced Product & Customer Marketing Manager to lead product marketing strategies, strengthen customer engagement, and support business growth. The ideal candidate will bring extensive experience in SaaS marketing, product positioning, and go-to-market execution, with a strong ability to translate customer insights into effective marketing initiatives.

Key Responsibilities

Develop and execute product marketing and customer engagement strategies.
Lead product launches, go-to-market planning, and marketing campaigns.
Collaborate with product, sales, and development teams to align marketing initiatives with business objectives.
Conduct market research, competitor analysis, and customer segmentation.
Oversee product messaging, brand positioning, digital marketing, and B2B marketing initiatives.
Analyze campaign performance, customer insights, and marketing metrics to improve results.

Qualifications

15+ years of experience in product marketing, marketing management, SaaS, or related fields.
Proven experience in product launches, go-to-market strategies, and customer engagement.
Strong background in B2B marketing, market research, and product positioning.
Experience managing cross-functional projects and marketing initiatives.
Excellent communication, presentation, analytical, and organizational skills.
Familiarity with Agile methodologies, marketing analytics, and CRM platforms.
Knowledge of SQL, e-commerce, or software development processes is a plus.