PR and Marketing Coordinator

POSITION TITLE

PR and Marketing Coordinator REPORTING TO: Director of Advancement

Non-Exempt

GENERAL SUMMARY

The job of PR and Marketing Coordinator was established to coordinate OCCA's marketing, digital communications, and assist with fundraising and donor relations. The Coordinator develops accurate and compelling content that increases awareness of OCCA, strengthens engagement with current and prospective families, supports enrollment and advancement priorities, and consistently reflects the school's mission and classical identity.

This position is distinguished by its schoolwide scope and its combination of creative production, relationship-building, and detailed project management. The Coordinator works across the Lower School and Upper School to gather stories, manage communications channels, protect student privacy, and translate OCCA's mission into clear messaging for families, community partners, donors, media, and the broader public. The incumbent is expected to manage routine work independently, collaborate closely with the Director of Advancement, and exercise sound judgment in a fast-paced school environment.

ESSENTIAL DUTIES & RESPONSIBILITIES

Communications Planning and Content Development

• Working with the Director of Advancement, develop and maintain an annual communications and content calendar aligned with the academic year, enrollment cycle, school events, advancement initiatives, and major organizational milestones.
• Write, edit, and coordinate school communications, including newsletters, announcements, feature stories, website copy, promotional messages, and other materials for internal and external audiences.
• Partner with administrators, faculty, staff, students, and families to identify timely stories and accurately communicate OCCA's programs, achievements, needs, and community impact.
• Manage editorial workflows, approvals, deadlines, and content archives so communications are accurate, timely, coordinated, and consistent in voice.

Social Media and Digital Engagement

• Develop, schedule, and publish engaging content across OCCA's social media channels.
• Create and curate photographs, short-form video, graphics, captions, and testimonials that authentically show classical education and student life at OCCA.
• Monitor comments and messages, respond to routine questions in a timely and professional manner, and refer sensitive or policy-related inquiries to the appropriate administrator.
• Plan and manage paid digital campaigns, when authorized, to support enrollment, events, community awareness, and advancement goals.

Website and Email Communications

• Maintain and update school website content, landing pages, calendars, policies, and forms.
• Develop and distribute email campaigns and newsletters for appropriate audiences, using sound list-management, proofreading, accessibility, and quality-control practices.
• Review digital content regularly for accuracy, broken links, outdated information, usability, and alignment with OCCA's current programs and policies.

Public Relations and Community Outreach

• Draft press releases, media advisories, background materials, official statements, and other public-relations materials for leadership review and approval.
• Develop relationships with community organizations, civic partners, and local media that increase understanding of OCCA and its contribution to Orange County families.
• Coordinate volunteers as needed for events.

Brand Management and Creative Services

• Apply and help maintain OCCA's visual identity, voice, school colors, logo standards, and messaging across digital and print communications.
• Design flyers, brochures, signage, advertisements, presentations, event materials, and branded assets using Adobe Creative Suite or comparable tools.
• Maintain organized libraries of approved logos, templates, photographs, video, testimonials, and other communications assets.
• Review materials produced by departments or partners and provide practical guidance to improve brand consistency, clarity, and professionalism.

Enrollment Advancement and Event Support

• Support marketing for school tours, information sessions, open houses, community events, and other activities that introduce prospective families to OCCA.
• Collaborate with the Director of Advancement on donor communications, fundraising campaigns, sponsorship materials, and event promotion while maintaining appropriate school and Foundation distinctions.
• Gather student, parent, alumni, staff, and donor stories and testimonials for approved use in enrollment, advancement, public-relations, and community-engagement efforts.
• Provide communications and promotional support before, during, and after major school events, including photography, signage, social media, and follow-up content as assigned.
• Assist with volunteer coordination as needed for events.

Fundraising and Donor Relations

• Assist with donor communications and stewardship, including mailings, emails, acknowledgments, and phone calls, under the direction of the Director of Advancement.
• Support the planning, promotion, and execution of school fundraising campaigns, appeals, sponsorships, and events.
• Use the donor CRM for routine data entry, tracking, list preparation, and basic reporting while maintaining accurate and confidential records.

Measurement and Administration

• Track and report performance metrics for social media, email, website, advertising, public relations, and other campaigns; use findings to recommend practical improvements.
• Manage multiple projects, production schedules, vendors, budgets, and approvals while meeting deadlines and maintaining accurate records.
• Stay current on communications tools, platform changes, digital-marketing practices, school public-relations standards, and developments affecting public charter schools.

Other Duties

• Demonstrate knowledge and support of OCCA's mission, vision, values, classical education philosophy, and school policies, procedures, and standards of confidentiality and ethical conduct.
• Follow all requirements governing student privacy, media permissions, copyright, records, and appropriate use of photographs, video, names, and personal information.
• Perform other related duties as required and assigned.

QUALIFICATIONS

1) Required knowledge, skills & abilities

• Excellent writing, editing, proofreading, and verbal communication skills, with the ability to adapt tone and content for families, students, staff, donors, community partners, media, and the general public.
• Demonstrated proficiency with social media platforms, scheduling tools, email-marketing systems, content-management systems, analytics, and Google Workspace or Microsoft 365.
• Ability to create high-quality digital and print materials using Adobe Creative Suite or comparable design tools; working knowledge of photography and short-form video production.
• Strong organizational and project-management skills, with the ability to manage competing priorities, recurring deadlines, and last-minute school communications.
• Sound judgment, discretion, and professionalism when handling student information, media inquiries, sensitive topics, and public-facing communications.
• Ability to build productive relationships and collaborate with administrators, teachers, staff, families, students, volunteers, vendors, and community partners.
• Self-directed work habits, careful attention to detail, and the ability to receive feedback and revise work efficiently.
• A genuine and demonstrated commitment to OCCA's mission and the philosophy of classical education.

2) Minimum educational level

* Bachelor's degree in communications, marketing, public relations, journalism, English, graphic design, or a related field preferred. A combination of relevant education, training, and experience may be considered.

3) Experience required

• Two or more years of professional experience in communications, marketing, public relations, social media, content creation, or a related field; experience in K-12 education, charter schools, or nonprofit organizations is preferred.
• A portfolio or work samples demonstrating strong writing, digital, social, or design work is preferred.
• Experience with WordPress or another website content-management system, email-marketing platforms, and paid digital advertising is preferred.

4) Physical requirements

• Sitting, walking, or standing for extended periods of time.
• Dexterity of hands and fingers to operate a computer, camera, mobile device, and standard office equipment.
• See and read a computer screen and printed matter with or without vision aids; communicate effectively in person, virtually, and by telephone.
• Occasional lifting and carrying of communications, photography, signage, or event materials weighing up to 20 pounds.
• Ability to move between OCCA campuses and travel locally for school activities, meetings, and community events.

Work environment

• Work is performed in office, classroom, event, and indoor and outdoor school environments.
• Regular interaction with students, families, employees, volunteers, vendors, media representatives, and community members.
• Some exposure to childhood and other diseases in a school environment.
• May be required to work outside normal workdays and office hours for school events, urgent communications, or operational deadlines.

This is a full-time position, 40 hours a week, Monday-Friday

*This position description intends to describe the general nature and level of work being performed by people assigned to this position. It is not intended to include all duties and responsibilities. The order in which duties and responsibilities are listed is not significant.*

Pay: $32.00 - $38.00 per hour

Benefits

• 403(b)
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Work Location: In person