Copeland
Portfolio Marketer
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Job Description
About Us
We are a global climate technologies company engineered for sustainability. We create sustainable and efficient residential, commercial and industrial spaces through HVACR technologies. We protect temperature-sensitive goods throughout the cold chain. And we bring comfort to people globally. Best-in-class engineering, design and manufacturing combined with category-leading brands in compression, controls, software and monitoring solutions result in next-generation climate technology that is built for the needs of the world ahead.
Whether you are a professional looking for a career change, an undergraduate student exploring your first opportunity, or recent graduate with an advanced degree, we have opportunities that will allow you to innovate, be challenged and make an impact. Join our team and start your journey today!
The Portfolio Marketer defines how to win by translating strategy into positioning, go-to-market execution, and sales enablement that drives adoption and growth. This role is the expert on buyer personas and their needs in the buying process, responsible for creating differentiated and defensible market positions. The Portfolio Marketer develops comprehensive go-to-market strategies, sales tools, and competitive insights to empower sales and marketing teams and improve focus and customer engagement.
As a Portfolio Marketer, You Will
- Develop and execute go-to-market strategies, including portfolio positioning, target audiences, messaging and KPIs
- Create sales enablement tools and resources to support portfolio/product/solution introductions; Train and support sales teams with competitive insights and tools
- Conduct persona mapping and journey development to understand buyer/influencer behavior, decision-making processes and information needs/formats within the sales funnel/journey
- Prioritize potential requirements for digital tool development, such as ROI calculators and competitor cross-r
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