Performance Marketing Manager

Performance Marketing Manager

All-Fit Automotive

Sarasota, FL — Full-Time, In Office Pay: $45,000–$50,000 per year

This is a full-time, in-office position in Sarasota, Florida. Remote or hybrid applicants will not be considered.

All-Fit Automotive is looking for a hands-on Performance Marketing Manager to lead and execute our digital marketing efforts across Meta, Amazon, Shopify, TikTok, email marketing, and creator partnerships.

You'll work directly with the founder and have significant ownership over our marketing strategy and execution.

We're a small, entrepreneurial company looking for someone who is equally comfortable analyzing PPC performance, developing a new Meta campaign, creating advertising assets, reaching out to TikTok creators, and finding the next opportunity for growth.

This is not a role for someone who wants to simply oversee marketing. We are looking for someone who wants to build, test, create, optimize, and execute.

About All-Fit Automotive

All-Fit Automotive develops and sells innovative automotive products through Amazon, Shopify, Meta, TikTok Shop, Walmart, and other online marketplaces.

Our family of brands includes

• All-Fit Automotive
• RIMiQ
• AnyTrim
• Mighty Mini

Meta is our primary growth engine. We use Meta advertising to introduce customers to our brands and drive qualified traffic to our Shopify stores. As brand awareness and demand grow, we also see the benefit spill over into Amazon through increased branded searches, conversion, and sales.

We're looking for someone who understands how these channels work together—not someone who views each platform independently.

Meta Ads & Creative

Meta is one of the most important parts of this position and our biggest opportunity for growth.

You will be responsible for

• Managing Facebook and Instagram advertising
• Developing, launching, and optimizing Meta campaigns
• Creating and testing new advertising concepts
• Producing high-converting image and video assets
• Building creative testing strategies
• Audience strategy and campaign scaling
• Driving qualified traffic and sales to our Shopify stores
• Analyzing performance and identifying opportunities for growth

This role requires both analytical and creative ability. Great Meta performance requires great creative, so you must be comfortable developing and producing advertising assets—not simply managing campaigns.

Amazon PPC

Amazon is our largest sales channel, making Amazon PPC another major responsibility of this position.

You will be responsible for

• Managing Amazon PPC campaigns
• Keyword research and strategy
• Campaign creation and optimization
• ACOS/TACoS management
• Advertising budget management
• Supporting new product launches
• Reporting and performance analysis
• Identifying opportunities to increase sales and profitability

Strong Amazon PPC experience is required.

TikTok, Email & Additional Marketing

You'll also help manage our broader marketing efforts, including:

• TikTok creator outreach and relationship management
• UGC and influencer partnerships
• TikTok content and advertising opportunities
• Email marketing campaigns and automations
• Product launches and promotions
• Landing pages and marketing assets
• Identifying and testing new growth opportunities

AI & Creative Tools

We view AI as an important tool for modern marketing.

You should be comfortable using AI and modern creative tools to help develop advertising concepts, images, video, copy, landing pages, workflows, and other marketing assets.

We're not looking for someone who uses AI simply for the sake of using AI. We're looking for someone who understands how to use these tools to create stronger advertising, better marketing assets, and more effective marketing systems.

What We're Looking For

The ideal candidate

• Has strong hands-on experience with Meta Ads
• Has strong hands-on experience with Amazon PPC
• Understands Shopify and direct-to-consumer e-commerce
• Understands that great advertising starts with great creative
• Can create and implement digital advertising assets
• Is comfortable with TikTok, creators, influencers, and UGC
• Understands email marketing and customer retention
• Is comfortable using AI and modern creative tools
• Is analytical, creative, and highly self-driven
• Takes ownership and brings ideas instead of waiting for instructions
• Thrives in a small, entrepreneurial environment
• Wants their work to have a measurable impact on company growth

Compensation

$45,000–$50,000 per year

Work Location

Sarasota, Florida — In Office

This position is not remote or hybrid.

How to Apply

Please submit your resume and answer the following questions

1. What is the largest monthly advertising budget you've personally managed?

2. Tell us about a PPC or performance marketing campaign you're most proud of. What was the challenge, what did you change, and what were the results?

3. What AI or creative tools do you use regularly, and how do you use them in your marketing work?

4. If you joined All-Fit Automotive tomorrow, what are the first three things you would review across our Meta, Amazon, Shopify, and TikTok marketing?

5. Why are you interested in joining a small, entrepreneurial company rather than a large corporation?

Please do not call or visit our location regarding this position. We will review all applications remotely and contact selected candidates directly to schedule the next steps in the interview process.

Job Type

Full-time Pay: $45,000–$50,000 per year Work Location: In person — Sarasota, FL

Pay: $45,000.00 - $50,000.00 per year

Location

* Sarasota, FL 34233 (Required)

Work Location: In person