Paid Social Specialist

Competitive Benefits • Fitness Center Reimbursement • Product Discounts

Who We Are

Swanson Health Products has been committed to bringing wellness to the world for over 50 years. As a leader in the vitamins, supplements, and natural wellness industry, we focus on delivering science-backed, high-quality products that support healthier lives. We are a digitally driven organization investing in innovation, customer experience, and data-informed growth.

About the Role

The Paid Social Specialist will support the day-to-day management and execution of Swanson Health’s paid social advertising programs. This role will be responsible for campaign builds, ongoing optimization, budget management, creative traffi cking, reporting, testing, and performance analysis across Meta and other relevant social platforms.

Manage day-to-day execution and optimization of paid social campaigns across Meta and other relevant social platforms.

What You'll Do:

Build and launch new campaigns, audiences, ads, and targeting initiatives based on established strategy. Manage creative trafficking and coordinate the launch of new creative assets across paid social campaigns. Monitor campaign performance, pacing, budgets, and key KPIs and proactively identify opportunities or issues. Conduct ongoing optimizations across bidding, budgets, audiences, placements, creative, and campaign structure. Analyze performance trends and provide actionable insights and recommendations to improve effi ciency and growth. Partner with the Director of Growth to execute structured testing plans across audiences, creative, messaging, and campaign strategies and evaluate results. Assist with forecasting, monthly budget management, and performance reporting. Maintain campaign documentation, naming conventions, QA processes, and other paid media operational standards. Partner with internal creative, social, influencer, merchandising, analytics, and marketing teams