Paid Media Manager

Job Summary

Whiteboard Marketing is seeking a strategic, hands-on Paid Media Manager to lead the next phase of growth for our paid advertising department. This role is responsible for paid media strategy, campaign performance, measurement, attribution, platform innovation, and team leadership across a portfolio of approximately 100 clients and roughly $2 million in managed ad spend annually.

The Paid Media Manager will oversee paid programs across Google Ads, Meta Ads, LinkedIn Ads, and other current or emerging advertising platforms. This person will support internal Account Managers, guide paid media specialists, and ensure Whiteboard Marketing remains ahead of the curve as automation, AI, privacy changes, and attribution continue to reshape digital advertising.

This is both a leadership and operator role. The ideal candidate can think strategically, execute with precision, solve tracking and attribution problems, and build a future-ready paid media function that drives measurable client growth.

Key Responsibilities

Paid Media Strategy & Performance

• Own paid media strategy across search, social, display, video, and emerging paid channels for Whiteboard Marketing clients.
• Develop and oversee campaign strategies aligned to client goals including lead generation, patient acquisition, appointment growth, brand visibility, and return on ad spend.
• Manage pacing, budget allocation, bid strategy, targeting, audience segmentation, creative testing, and channel mix optimization across a large multi-account portfolio.
• Identify growth opportunities across Google Ads, Meta Ads, LinkedIn Ads, Microsoft Ads, YouTube, Performance Max, Demand Gen, remarketing, and future platform expansions.
• Translate client business goals into measurable paid media KPIs and optimization roadmaps.
• Maintain accountability for campaign performance, efficiency, and business outcomes across the department.

**Measurement, Conversion Tracking & Attr