Marketing Specialist

Join Trulieve – Where Passion Meets Purpose

If you're interested in being part of one of the nation's fastest-growing industries, Trulieve may be the perfect place for you. We are proud to be recognized on TIME's America's Best Companies 2026 List, an honor awarded to top-performing U.S. organizations based on employee satisfaction, financial strength, and sustainability transparency. Trulieve was one of only two cannabis companies to receive this distinction.

If you have passion for helping others and want to make a meaningful impact through your work, this may be the role for you. At Trulieve, we strive to bring our patients the relief they need in products they can trust. Our plants are hand-grown in carefully controlled environments designed to minimize unwanted chemicals and pests, keeping the cultivation process as natural as possible every step of the way. To learn more about Trulieve and our mission, please visit www.trulieve.com Requisition ID: 21031

Remote Work Available

Yes

Job Title

Marketing Specialist

Markets Department

Marketing, Medical Marketing

Status

Regular-Exempt

Location

West Virginia

ROLE SUMMARY

The Marketing Specialist supports the execution and optimization of state-level marketing initiatives by delivering actionable insights, managing cross-functional coordination, and ensuring effective partner collaboration. Reporting to the State Marketing Manager, Maryland, this role is responsible for analyzing competitive trends, evaluating promotional performance, supporting third-party brand partnerships, and monitoring customer sentiment to inform data-driven decision making. This role is highly collaborative and analytical, serving as a key support function that enables the broader marketing team to drive performance, enhance customer experience, and maintain competitive positioning. The ideal candidate is detail-oriented, intellectually curious, and comfortable working w