Marketing Specialist; Hybrid, Worcester, MA

WHY DO WE NEED YOU?

As a Marketing Specialist, you will turn Saint-Gobain Abrasives’ product strategies into integrated marketing programs that build contractor engagement, increase product awareness, and support business growth. Reporting to the Manager, Channel Marketing, you will connect Product Marketing, Sales, Central Marketing, Digital Marketing, creative agencies, and external partners to bring campaigns, events, product launches, and strategic initiatives to life. This is an opportunity to combine creative thinking with strong project execution while contributing to customer-focused marketing programs across the United States and Canada

IS THIS JOB FOR YOU?

Key responsibilities • Coordinate and execute integrated marketing campaigns supporting product launches, promotions, and strategic business initiatives. • Partner with Product Marketing, Sales, Central Marketing, Digital Marketing, creative agencies, and other stakeholders to develop messaging, creative assets, and campaign materials. • Create and manage project briefs, timelines, approvals, and deliverables from initial concept through execution. • Plan and support industry tradeshows, distributor events, customer-engagement programs, and promotional activities. • Coordinate event logistics, displays, marketing materials, promotional assets, vendors, and customer-experience details. • Develop and distribute sales tools, presentations, marketing collateral, and customer-facing resources. • Maintain accurate, current, organized, and accessible marketing content within digital asset management or content-management systems. • Monitor campaign and event effectiveness, identify opportunities for improvement, and recommend enhancements for future programs. • Support competitive research, product-marketing projects, business-critical initiatives, and day-to-day program coordination. • Use approved AI-powered tools, when appropriate, to improve marketing efficiency, accel