Marketing Programs Manager

Simpler Media Group, Inc. (“SMG”) is looking for a dynamic marketing program manager to lead the strategic planning, delivery and continuous improvement of our client-sponsored virtual events, webinars and content syndication programs. You will be a key member of our client-facing delivery team, manage client program life cycles and own program delivery and process excellence.

This is a hands-on role for someone who enjoys managing projects, nurturing relationships, solving problems, wearing many hats and cultivating expert-level B2B marketing skills.

Reporting to the Director of Marketing, this role will be expected to take ownership of cross-functional projects, support marketing execution and contribute to the success of both external client campaigns and internal SMG growth initiatives.

To succeed, you’ll need to bring strong communication skills, a team-player mindset, curiosity and a bias toward action. This is not an entry-level role — we’re looking for someone with at least 5 years of marketing experience and an eagerness to grow.

This is a remote position, so your location is flexible; however, you must be based in and legally entitled to work in the United States.

About Us

SMG is a fully remote company with its headquarters in San Francisco. We are a fun, rapidly growing and privately funded native digital media, events and research company. Founded in 2003, today we have three online publications: CMSWire.com, Reworked.co and VKTR.com.

Our team is distributed with its HQ in San Francisco and clusters of employees in Chicago, Boston, Florida and New York. Our core mission is to advance the careers of our professional members via high impact knowledge, networking and recognition (awards).

Core Responsibilities

Program & Client Management

: You will manage the successful delivery of client-facing programs—primarily webinars and content syndication campaigns—serving as a key point of contact from kickoff through completion. This includes leading client onboarding, facilitating project alignment across internal and external teams and ensuring a seamless experience throughout. You’ll communicate directly with clients via email and video calls to provide status updates, clarify expectations and resolve issues as they arise.

A client-first mindset, attention to detail and proactive communication are essential. You’ll be expected to build strong, collaborative relationships with both clients and colleagues, ensuring that each program is executed with accuracy, professionalism and care.

Marketing Execution & Platform Operations

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This role supports the tactical execution of marketing deliverables across both client campaigns and internal growth initiatives. You’ll work across platforms such as Marketo, Google Ad Manager and Canva to execute campaign components with precision and consistency. You’ll also contribute to copywriting, QA and adherence to brand standards.

Success in this area requires a detail-oriented approach, a willingness to learn new tools and the ability to manage multiple priorities in a fast-paced environment. Intelligently and creatively using AI platforms like Claude with MCP connectors is essential to your success.

Webinar Operations & Live Event Hosting

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You’ll play a key role in the operational planning, management and live delivery of SMG’s client webinars. Responsibilities include managing production timelines, coordinating with speakers, preparing run-of-show documentation, hosting live events and setting up the webinar platform (Goldcast). You must be comfortable and dynamic as a live day event host— guiding speakers through introductions, transitions and audience engagement to ensure a smooth, professional experience. In your hosting role you will "own the stage" and ultimately take responsibility for the live event experience.

This work requires strong organizational skills, comfort with virtual event technology and the ability to remain composed in live settings. A service-oriented mindset and strong verbal communication skills are critical.

Internal Marketing Support & Cross-Team Collaboration

:

In addition to supporting client campaigns, you will assist in the promotion of SMG’s own thought leadership, proprietary research, surveys and virtual shows. This includes helping to plan and execute multichannel marketing campaigns that drive brand engagement and audience participation across the CMSWire, Reworked and VKTR brands.

You will work closely with teams across marketing, editorial, sales and operations, contributing to both strategic planning and tactical execution. Adaptability, responsiveness and strong collaboration skills are essential to thrive in this cross-functional role.

Continuous Improvement

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The digital world is ever-evolving and AI has accelerated this. We are an AI-forward organization and expect you to be curious and creative, constantly finding new ways to get our work done and raise the experience bar.

We love good, new ideas and expect all team members to be “heads-up” with an eye towards process improvement and tools evolution.

Key Performance Metrics

• Professionalism: Demonstrates clear, concise and professional communication with both clients and internal teams across all channels.
• Client Success Orientation: Maintains a strong understanding of client goals and success metrics; ensures all deliverables and interactions support long-term client satisfaction and retention.
• Project Execution: Delivers assigned programs on time and to spec, with accuracy and attention to detail across all stages—from planning to reporting.
• Collaboration: Works effectively across departments, contributing to a positive, team-oriented culture and maintaining alignment between stakeholders.
• Problem Solving: Proactively addresses challenges, communicates blockers and takes initiative to resolve issues quickly and constructively.
• Brand & Quality Adherence: Ensures all marketing materials meet internal and client brand standards, with a high level of polish, accuracy and consistency.
• Platform Proficiency: Achieves fluency in key tools like Claude, ChatGPT, Asana, Google Workspace, Slack, Clay, Zapier, Marketo, Goldcast and other relevant platforms, using them confidently and independently.
• Innovation: Identifies and recommends AI-forward improvements to workflow, communication or tool usage that enhance efficiency, quality or client experience.

Requirements

• Bachelor’s degree
• Minimum 5 years of relevant experience in marketing, events or client services (agency experience is a plus)
• Minimum 3 years experience working in a B2B marketing environment with enterprise grade marketing platforms
• Demonstrated ability to manage fast moving projects with multiple moving pieces and clients that don't always behave
• Client-facing experience and ability to communicate confidently and professionally
• Exceptional organizational skills, attention to detail and follow-through
• Strong copywriting skills and understanding of marketing copy best practices
• A collaborative mindset, curiosity and the ability to thrive in a dynamic, fast-paced environment
• Strong analytical and problem-solving skills
• Ability to work efficiently and accurately in both independent and collaborative environments
• Confidence to raise issues and communicate with all levels of staff
• Willingness to learn and take on more responsibility over time
• Must be legally entitled to work in the United States

Tools & Technical Skills

• Demonstrated use of AI at work, working across MCP-connected systems, creating new Skills, building agentic workflows
• Google Workspace (Docs, Sheets, Slides, Drive, Gmail) (2+ years preferred)
• Marketo or similar marketing automation platforms (HubSpot, Pardot) (3+ years preferred)
• LinkedIn Ads, Facebook Ads Manager, Google Ad Manager (GAM) (1+ years preferred)
• Asana or other project management tools (Monday, Wrike, Trello) (1+ years preferred)
• Canva or other lightweight design tools (1+ years preferred)
• Goldcast, ON24, Zoom or other webinar/event platforms
• Tech-curious mindset and a demonstrated independent learner

Your Personality

We’re looking for a culture-building, collaborative team player with an entrepreneurial spirit and analytical mind who has a passion for creating informative content, engaging educational experiences and nurturing communities. You should thrive on developing new projects, brainstorming solutions and taking ideas from concept to execution in an agile environment.

At SMG, we’re a tight-knit team that values initiative, transparency and mutual support. We’re looking for someone who shares those values, is excited to grow and isn’t afraid to roll up their sleeves.

Growth & Development

At SMG, we value curiosity, initiative and a desire to grow. We invest in our team’s development and are committed to providing the support, mentorship and flexibility needed to grow within the organization.

The Perks

SMG offers a competitive salary and strong benefits package, including 401k, health, dental, vision and disability. Full time employees enjoy approximately 32 paid days off + ½ day Fridays every working week of the year.

All employees operate in a remote first model, though face-to-face time in office or shared spaces is available, depending on your location.

The SMG team is fiercely proud of our positive, flexible, diverse, open-minded and agile culture. From recruitment to promotions, culture, mission and core values are placed front and center for all decision making.

Our core values

• Respect
• Balance
• Bionics (AI-forward)
• Diversity
• Evolution
• Excellence
• Serendipity

We are an outcomes-focused organization. We set team goals and work to provide our people with the resources they need to achieve them. How they get there and during what hours of the day is not a management priority. Read more: https://www.simplermedia.com/about-us/culture/

Job Type

Full Time, Remote

Pay: $75,000.00 - $110,000.00 per year

Application Question(s)

• Are you located in and legally entitled to work in the United States?
• Describe your experience running webinars or virtual events:
• Describe your experience running content syndication programs:
• Describe one recurring work task or business process you’ve personally rebuilt using AI (Claude, ChatGPT, MCP-connected tools, agents, etc.). What was the task, how did you re-engineer it, what broke along the way, and what was the ultimate outcome or benefit?

Education

* Bachelor's (Required)

Experience

• email marketing: 2 years (Required)
• B2B marketing: 3 years (Required)
• marketing automation (Marketo, Hubspot, etc.): 3 years (Required)

Work Location: Remote