Marketing Operations Specialist

Marketing Operations Specialist

Function

Marketing

Reports to

Senior Manager, Marketing Operations

Location

Remote - United States

Position Summary

The Marketing Operations Specialist owns the day-to-day implementation of email and digital marketing programs in Adobe Marketo Engage. The role manages campaign intake, technical build, audience segmentation, testing, deployment, Salesforce campaign setup, and operational documentation. Working closely with Demand Generation and other Marketing teams, as well as Revenue Operations and GTM Engineering, this role ensures campaigns launch accurately, on time, and in accordance with established governance standards.

Key Responsibilities

• Own end-to-end campaign execution from intake through build, quality assurance, approval, scheduling, and deployment.
• Manage the email calendar and coordinate campaign priorities, audience overlap, dependencies, and launch timelines across Marketing teams.
• Build emails, landing pages, forms, nurtures, webinar programs, and event campaigns in Marketo, including tokens, personalization, links, tracking parameters, and program statuses.
• Create and validate audience segments, Smart Lists, exclusions, suppression rules, subscription preferences, and communication limits.
• Conduct comprehensive pre-launch testing, including rendering, links, personalization, audience counts, campaign logic, and mobile responsiveness.
• Create and maintain Salesforce campaigns and campaign-member statuses, and validate that Marketo activity is synchronized and tracked correctly.
• Monitor lead firing and campaign flows, troubleshoot operational issues, and coordinate resolution with Revenue Operations, Salesforce administrators, and GTM Engineering.
• Administer day-to-day Marketo needs, including users, roles, workspaces, programs, templates, operational workflows, and data-quality processes.
• Monitor and support integrations with Salesfor