Marketing Operations Program Manager

Description: Overall Position Purpose

The Marketing Operations Program Manager position exists to own the systems, processes, data, and measurements across the HST and LearnCo business units ensuring efficiencies, brand compliance and impact. This position guides work through the Content Review Process (CRP), manages the Dotdigital marketing automation and CRM platform, and provides leaders with timely, reliable performance data to manage OKRs and make decisions. By streamlining marketing execution and connecting activity to results, the role enables faster time to market, higher quality engagement, and a clear line of sight to organizational outcomes. The Marketing Operations Program Manager will promote and support the Inteleos culture of inclusivity.

Core Responsibilities

• Own the day-to-day operation of the Content Review Process in Asana, guiding submitted projects through intake, routing, review, and final approval while maintaining service-level expectations, status visibility, and stakeholder communication;
• Continuously analyze the CRP for bottlenecks and streamline the workflow, with a specific mandate to leverage AI and Jasper functionality to accelerate review and content production;
• Enforce brand standards, tone, and messaging consistency across all submitted work, using customer personas to validate that content is on-brand and audience-appropriate;
• Serve as the marketing owner and administrator of Dotdigital, managing platform configuration, data structure, segmentation, and user access to meet marketing’s evolving needs;
• Lead marketing’s role in system implementations and go-lives, ensuring platforms are configured, tested, and optimized for campaign execution across both business units;
• Build and manage audience segments, automated journeys and programs, email campaigns, and templates that support customer acquisition, engagement, and retention;
• Maintain data quality, list hygiene, suppression, and compliance prac