Marketing Manager

Company Description

Location: New York City, US or Toronto, Canada

Hybrid work

Employees work in a hybrid model balancing collaboration in our office and remote work.

Compensation

$78,000 - $85,000 USD (gross basic per annum).

About the Role

We’re looking for a Marketing Manager with a proven track record of driving brand growth and engagement by delivering impactful global integrated marketing campaigns. Reporting to the Director, Digital Marketing, you’ll turn franchise strategies into actionable marketing plans developing creative campaign ideas, managing execution, and measuring performance for Strawberry Shortcake, Degrassi and Yo Gabba Gabba! You’ll also line-manage our Content & Community Specialists, ensuring alignment and growth.

This role is hands-on and highly collaborative, requiring strong organizational skills and experience in multi-channel campaign management. You’ll work closely with internal teams across Franchise, YouTube, FAST, Media Solutions, Communications and Licensing/Consumer Products as well as regional marketing managers, agencies and influencers/creators to ensure campaigns are innovative, on-brand, and optimized for success.

Job Description

• Develop and own franchise marketing plans for Strawberry Shortcake, Degrassi and Yo Gabba Gabba including social media strategies, campaign development and execution, paid media campaigns and creator and influencer programs.
• Ensure all global marketing activity aligns with broader franchise strategies, brand positioning, and long-term audience growth objectives.
• Manage day-to-day relationships with global agencies, freelancers, and content creators; oversee asset delivery,deadlines and content approvals.
• Plan and execute influencer and creator programs, ensuring compliance with brand guidelines, legal requirements and campaign goals.
• Collaborate with Media Solutions to brief digital advertising campaigns, monito