Marketing Manager

Virginia Oral & Facial Surgery

and Flagship Specialty Partners is looking for an experienced Marketing Manager to lead marketing for our oral and maxillofacial surgery and specialty practices in the Richmond market.

This is a hands-on role for a marketer who can think strategically and execute exceptionally well. You’ll work directly with our surgeons, practice leaders, and Flagship’s broader marketing team to identify opportunities, recommend strategies, and take ownership of bringing them to life.

We’re looking for someone who can understand a business need, determine the right marketing approach, and manage the work from strategy through execution.

What You’ll Do

Social Media Content Strategy & Brand Storytelling

Own the local and digital content strategy for our practices, providers and specialty services, developing content that can be amplified across multiple channels.

• Identify the stories, expertise and services that will resonate with patients, referring providers and the community
• Create and coordinate content that can be extended across social media, websites, Google, YouTube, print and other marketing channels
• Work directly with providers to translate clinical expertise into accessible, compelling content
• Capture photo and short-form video content and coordinate larger creative projects when appropriate
• Develop and manage the social media strategy, content calendars and publishing cadence for local practice profiles
• Monitor social and content performance and use insights to refine strategy, topics and channel mix

The goal isn’t simply to produce more content. It’s to develop the right content, tell stronger stories and maximize the value of that content across channels.

Events & Community Marketing

Lead referral and community events across the Richmond market from evaluation through execution.

• Evaluate events, sponsorships and partnerships for strategic fit and potential impact
• Develop recommendations based on practice, provider and market objectives
• Lead planning and execution of continuing education programs, referral events, community initiatives and other local activations
• Manage budgets, vendors, communications, timelines and on-site execution
• Evaluate results and apply insights to future programs

This role requires someone who can determine which opportunities are worth pursuing while also ensuring every detail reflects the professionalism of our providers and brands.

Market & Practice Marketing

Serve as a strategic local marketing partner for evolving practice, provider and market needs.

• Develop and recommend local marketing strategies to support practice growth, provider visibility and key service lines
• Lead or coordinate initiatives across print and local advertising, SEO, website updates, provider launches, referral materials and other market-specific needs
• Manage branding, signage, merchandise and other practice marketing resources to ensure consistency and quality
• Partner with internal teams and external vendors to move initiatives from recommendation through execution

You Might Be a Fit If You Have

• 5+ years of progressive marketing experience
• Strong experience in both event management and social/content marketing
• Demonstrated ability to develop marketing strategy, not simply execute established plans
• Excellent project management skills with the ability to independently manage multiple priorities
• Strong writing, communication and relationship-building skills

Pay: $65,000.00 - $90,000.00 per year

Benefits

• 401(k)
• Dental insurance
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Retirement plan
• Vision insurance

Application Question(s)

• How many years experience do you have with event planning and execution?
• How many years of social media management experience do you have?
• What is your desired compensation?

Work Location: Hybrid remote in Glen Allen, VA 23059