Marketing Manager

Marketing Manager

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Requisition ID

req37760

Working Title

Marketing Manager

Position Grade

14

Position Summary

The University of New Mexico College of Fine Arts (CFA) seeks a collaborative and creative Marketing Manager to lead college-wide communications, marketing, and outreach efforts that strengthen the visibility of CFA's academic programs, people, events, and impact. Working closely with College leadership and its academic and programmatic units, the Marketing Manager develops and implements communication and marketing strategies that connect CFA with students, alumni, community members, donors, arts organizations, and other external stakeholders. The position develops compelling content across print and digital platforms, including social media, newsletters, websites, promotional materials, press releases, email communications, and stories highlighting faculty, staff, student, and alumni accomplishments. The Marketing Manager also supports coverage of CFA events through accessible photography and visual content that captures the activity and character of the College.

Serving as CFA's primary communications and marketing liaison to University Communication and Marketing (UCAM), the Marketing Manager provides college-level coordination and guidance for communications and marketing activities across CFA's diverse units. The position works collaboratively with departmental and unit-based communications and marketing representatives to promote consistent messaging, effective practices, appropriate use of the UNM brand, and coordinated promotion of college priorities while recognizing the distinct audiences and identities of individual programs. The Marketing Manager provides oversight and coordination of CFA web content and digital presence; identifies opportunities for earned media and external engagement; develops communications calendars and campaigns; tracks the effectiveness of marketing and outre