Marketing Manager - The Siegel Group

The Siegel Group is a privately held real estate investment and management company with a diverse portfolio of residential and hospitality properties across the United States. For more than two decades, we have specialized in acquiring, repositioning, and transforming underperforming properties into thriving assets.

Our Siegel Suites and Siegel Select brands provide flexible housing, apartment-style living, and extended-stay accommodations in markets nationwide. With a large, geographically diverse portfolio, we are focused on maximizing occupancy, strengthening our digital presence, and generating qualified leads through effective, results-driven marketing.

About the Role

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We are seeking a highly experienced, hands-on Marketing Manager with a strong background in multifamily and apartment marketing, particularly across large, multi-property and multi-state portfolios.

This is not a traditional marketing management position focused primarily on overseeing a team or managing outside agencies. We are looking for a self-sufficient, resourceful marketing professional who knows how to develop strategies, execute them independently, and deliver measurable results.

The ideal candidate has extensive experience generating leads and driving apartment occupancy through digital marketing, search engine optimization (SEO), paid search, website optimization, and apartment listing platforms such as Apartments.com, Zillow, Craigslist, and other online rental marketplaces.

They should understand the differences between marketing properties in various cities and markets, know how to identify the most effective advertising channels for each location, and be comfortable personally managing campaigns, optimizing listings, analyzing performance, and making adjustments to improve results.

This position will work closely with both the Chief Marketing Officer and the President of Siegel Suites & Siegel Select, requiring someone who can take ownership of the day-to-day marketing efforts across our portfolio with limited resources and minimal supervision.

Key Responsibilities

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Digital Marketing & Lead Generation

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• Develop, execute, and continuously optimize digital marketing strategies designed to generate qualified leads, increase occupancy, and drive revenue across a nationwide portfolio.
• Personally manage and optimize Google Ads, paid search, retargeting, and other digital advertising campaigns.
• Lead SEO, local SEO, and search engine marketing efforts to improve organic rankings and increase property visibility in individual markets.
• Monitor and optimize property websites, landing pages, online inquiry forms, calls to action, and other digital conversion opportunities.
• Understand how to improve website traffic, increase conversion rates, and turn online visitors into qualified rental prospects.
• Manage Google Business Profiles, local search listings, and online directories to maximize visibility and inbound inquiries.
• Continuously identify cost-effective opportunities to generate more leads without unnecessarily increasing advertising spending.

Apartment Listing Platforms & Online Marketplaces

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• Take direct responsibility for maximizing lead generation through apartment listing platforms, including Apartments.com, Zillow, Craigslist, and other relevant rental marketplaces.
• Develop and execute strategies to improve listing visibility, rankings, lead volume, and conversion rates.
• Optimize property descriptions, photography, pricing information, promotions, listing content, and advertising placements.
• Understand the different paid and unpaid advertising opportunities available across rental listing platforms and how to maximize their effectiveness.
• Evaluate listing packages, advertising upgrades, and platform performance to determine where marketing dollars are best spent.
• Ensure all property listings are accurate, current, competitive, and properly maintained.
• Identify additional rental websites, local listing opportunities, and digital channels that can generate incremental leads in individual markets.

Multi-Property Marketing & Occupancy Growth

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• Develop and execute marketing plans for properties across multiple states, tailoring strategies to individual markets, demographics, competition, and occupancy needs.
• Work closely with Regional Managers and property operations teams to identify locations requiring additional marketing support.
• Develop targeted action plans for underperforming properties, including those experiencing declining occupancy, insufficient lead volume, or increased competition.
• Analyze local competitors, rental pricing, market conditions, and consumer search behavior to identify opportunities to improve performance.
• Support marketing efforts for newly acquired properties, repositioned assets, and new market entries.
• Maintain a strong understanding of how prospective residents search for apartments, weekly rentals, and flexible housing options in different markets.

Marketing Analytics & Performance Optimization

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• Track and analyze website traffic, lead generation, cost per lead, lead quality, conversion rates, and marketing return on investment.
• Evaluate the effectiveness of individual advertising platforms and make ongoing adjustments to improve results.
• Monitor marketing performance at both the portfolio and individual property levels.
• Use Google Analytics 4, Google Search Console, advertising dashboards, and other reporting tools to identify trends and opportunities.
• Develop clear, practical marketing performance reports for marketing and operational leadership.
• Recommend how advertising budgets should be allocated across properties and channels based on measurable performance.
• Work with Operations to understand how marketing leads translate into actual rentals and occupancy.

Website, Brand & Online Reputation

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• Take an active role in optimizing the Siegel Suites and Siegel Select websites to improve search visibility, user experience, and lead conversion.
• Ensure property pages are properly optimized for local search, with accurate information, compelling content, and effective calls to action.
• Coordinate website improvements and technical updates with internal resources or outside vendors when necessary.
• Monitor online reviews and reputation across Google and other relevant platforms, partnering with Operations to address opportunities for improvement.
• Maintain consistent brand messaging, photography, promotions, and property information across digital channels.
• Support other marketing initiatives, including social media, signage, promotional materials, and local advertising, as needed.

Independent Execution & Resource Management

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• Independently manage multiple marketing campaigns, platforms, properties, and competing priorities.
• Be comfortable performing the actual work, not simply delegating responsibilities to agencies or team members.
• Identify and implement practical, cost-effective marketing solutions with limited resources.
• Manage relationships with outside advertising partners and vendors while maintaining direct ownership of marketing performance.
• Proactively identify marketing opportunities, solve problems, and implement improvements without requiring constant direction.
• Balance the needs of a large, geographically diverse portfolio while maintaining strong attention to detail and execution.

Required Experience & Skills

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• Minimum of 5–7 years of hands-on marketing experience, with significant experience specifically in multifamily residential or apartment marketing.
• Proven experience marketing multiple apartment communities across different cities, states, or geographic markets.
• Strong working knowledge of Apartments.com, Zillow, Craigslist, and other major apartment listing and rental advertising platforms.
• Demonstrated success generating qualified rental leads and improving apartment occupancy through digital marketing.
• Advanced understanding of SEO, local SEO, Google Ads, Google Analytics 4, Google Search Console, and website conversion optimization.
• Experience directly managing digital advertising campaigns, online listings, marketing budgets, and performance reporting.
• Strong understanding of how apartment prospects search online and what drives them to inquire, tour, and ultimately rent.
• Ability to analyze marketing data and independently implement changes that improve lead volume, conversion rates, and advertising efficiency.
• Proven ability to manage marketing across a large number of properties without requiring a large supporting team.
• Strong organizational skills and the ability to prioritize marketing needs across multiple locations simultaneously.
• Excellent communication skills and the ability to work effectively with property management and regional operations teams.
• Highly self-motivated, resourceful, detail-oriented, and comfortable working independently.

Preferred Qualifications

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• Experience marketing large multifamily portfolios at a regional or national level.
• Experience with workforce housing, affordable housing, extended-stay housing, or other value-oriented residential products.
• Familiarity with property management systems, leasing CRMs, lead tracking, and marketing attribution tools.
• Experience improving lead generation through organic search and low-cost or free rental advertising channels.
• Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent relevant professional experience.

What Success Looks Like

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The successful candidate will be someone who takes full ownership of marketing performance across the Siegel Suites and Siegel Select portfolio.

They will know which advertising platforms are producing results, which properties need additional support, where marketing dollars are being wasted, and what actions are necessary to improve lead generation and occupancy.

Success will be measured by

• Increased qualified leads and rental inquiries across the portfolio.
• Improved occupancy through more effective property-level marketing.
• Stronger organic search rankings and local digital visibility.
• Better performance from Apartments.com, Zillow, Craigslist, and other rental listing platforms.
• Improved website traffic and lead conversion rates.
• Reduced cost per qualified lead and more efficient advertising spending.
• Consistent execution and measurable marketing improvements across properties in multiple markets.

Most importantly, we are looking for someone who is equally comfortable developing a marketing strategy and personally executing the work required to make it successful.

Work Environment

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• Fast-paced, multi-property real estate environment.
• Ability to independently manage competing priorities and deadlines.
• Close collaboration with the Chief Marketing Officer, President of Siegel Suites & Siegel Select, and property operations leadership.
• Willingness to visit properties and travel as business needs require.