Marketing Manager, Tap Rooms

*About Tilray Brands, Inc.*

*Tilray Brands, Inc.* (“Tilray”) (Nasdaq: TLRY; TSX: TLRY), is leading global lifestyle and consumer packaged goods company with operations in Canada, the United States, Europe, Australia, and Latin America that is leading as a transformative force at the nexus of cannabis, beverage, wellness, and entertainment, elevating lives through moments of connection. Tilray’s mission is to be a leading premium lifestyle company with a house of brands and innovative products that inspire joy, wellness and create memorable experiences. Tilray’s unprecedented platform supports over 40 brands in over 20 countries, including comprehensive cannabis offerings, hemp-based foods, and craft beverages.

Position Summary

The Marketing Manager, Tap Rooms leads the marketing strategy and execution for Tilray Beverages’ portfolio of tap rooms and brewpubs. Reporting to Jeff Evans, VP of US Retail, this role is responsible for driving guest traffic, dwell time, repeat visitation, and revenue across our tap room footprint through a compelling calendar of localized programming, digital and social marketing, events, partnerships, and on-brand guest experiences. The Marketing Manager serves as the connective tissue between the central brand and marketing teams and the on-the-ground tap room teams — translating national brand strategy into locally relevant, high-energy consumer touchpoints that build community and grow the business. The role partners closely with the Digital & Social, Creative, Brand, and Customer Marketing teams, as well as individual tap room managers, to plan, launch, and measure programs that make our tap rooms the destination of choice in every market we operate.

Essential Duties and Responsibilities

• Develop and own the annual tap room marketing calendar and go-to-market plan across the portfolio, aligned to brand objectives and revenue goals.
• Drive foot traffic, dwell time, and repeat visitation thro