Marketing Manager

Marketing Manager — Brand Growth & Franchise Marketing

The Protein Spot | Boise, Idaho | Full-Time

Help Build the Next Great Protein-Focused Food Brand

The Protein Spot is entering an exciting new chapter.

We’ve built a brand centered around convenient, high-quality, protein-focused food that supports active lifestyles. Now, we’re preparing to grow beyond our corporate locations and expand through franchising.

We’re looking for a creative, ambitious, hands-on Marketing Manager who wants to help build something from the ground up.

This isn’t a position where you’ll inherit a massive marketing department or spend your days sitting in meetings. You’ll have the opportunity to own our marketing strategy, execute campaigns, grow our brand presence, and help create the marketing systems that will support The Protein Spot as we scale.

We’re looking for someone who can think strategically on Monday and execute on Tuesday.

What You’ll Own

Marketing Strategy & Brand Growth

• Develop and manage quarterly and annual marketing plans aligned with company growth objectives.
• Build and execute promotional calendars, product launches, and seasonal campaigns.
• Maintain a consistent brand identity across all marketing channels.
• Identify opportunities to increase awareness, customer acquisition, purchase frequency, and retention.

Social Media & Content

• Own The Protein Spot’s social media strategy across Instagram, Facebook, TikTok, and other relevant platforms.
• Plan, create, coordinate, and publish engaging content.
• Capture content in-store and collaborate with team members, customers, and local creators.
• Develop campaigns that build community and drive measurable store traffic.
• Track engagement, audience growth, and campaign performance.

Local Store Marketing

• Develop and execute marketing initiatives for our corporate locations.
• Build partnerships with gyms, fitness studios, businesses, schools, and community organizations.
• Coordinate local promotions, sampling opportunities, events, and brand activations.
• Work with store leadership to identify sales opportunities and execute localized campaigns.
• Build repeatable local marketing programs that can eventually be implemented across franchise locations.

Customer Loyalty & Digital Marketing

• Manage and optimize our Toast loyalty and rewards programs.
• Build targeted email and SMS campaigns that drive customer retention and repeat purchases.
• Maintain and improve website content, promotions, and landing pages.
• Understand and apply foundational SEO and local search best practices.
• Help manage Google Business Profiles and local online presence.
• Track campaign performance and continually improve results.

Franchise Marketing Systems

• Help develop a standardized marketing playbook for future franchisees.
• Create repeatable marketing calendars, campaign templates, and brand assets.
• Establish processes that allow local operators to execute effective marketing while maintaining brand consistency.
• Collaborate with leadership as we build our franchise support infrastructure.

What We’re Looking For

• 3+ years of hands-on experience in marketing, brand management, digital marketing, or a related field.
• Demonstrated ability to develop and execute marketing campaigns.
• Strong understanding of social media platforms and content creation.
• Experience with email marketing, customer loyalty programs, and digital marketing tools.
• Working knowledge of website management, basic SEO, and Google Business Profiles.
• Strong organizational skills and the ability to manage multiple projects independently.
• A creative mindset paired with a results-driven approach.
• Comfort working in an entrepreneurial, fast-moving environment.
• Willingness to get hands-on with content, local events, and in-store execution.

Bonus Points

• Experience in restaurant, hospitality, fitness, wellness, or consumer brands.
• Familiarity with Toast POS and loyalty marketing.
• Experience with Canva, Adobe Creative Cloud, or video editing tools.
• Experience managing Meta or Google advertising campaigns.
• Experience supporting multi-location businesses or franchise brands.
• A genuine interest in fitness, nutrition, and healthy living.

What Success Looks Like

Within your first six months, you’ll have:

• Established a consistent, measurable marketing calendar.
• Built an organized social media content and execution system.
• Improved our loyalty marketing and customer engagement.
• Developed and executed local marketing campaigns across our corporate locations.
• Created the foundation for a repeatable franchisee marketing playbook.
• Established clear reporting around marketing activity, performance, and business impact.

Why Join The Protein Spot?

This is an opportunity to get involved at a pivotal stage of growth.

You’ll work directly with company leadership, have meaningful ownership over your work, and help shape how our brand shows up in the market.

As The Protein Spot expands, so will the marketing function and the opportunities for the person who helps build it.

Compensation: Target base salary of $55,000–$75,000 annually, depending on experience, with potential performance-based incentives.

Location: Boise, Idaho — primarily in-person, with regular visits to our locations.

How to Apply

Send your resume along with examples of marketing campaigns, social content, or brands you’ve helped grow.

We’d especially love to hear about a campaign you personally developed and executed, what you did, and the results it produced.

We’re looking for a builder, not just someone looking for another marketing job.

Pay: $55,000.00 - $75,000.00 per year

Benefits

• Flexible schedule
• Paid time off
• Parental leave

Work Location: Hybrid remote in Boise, ID 83706