FloQast

Marketing Manager

Austin, TX, US$94,000-$126,000Posted 2 months ago

Job Description

The Marketing Manager will be responsible for developing and implementing marketing initiatives to generate demand, drive pipeline growth, and accelerate revenue. In this high-impact, results-oriented role, you will develop programs that seamlessly blend digital demand generation strategies with in-region executions—such as regional events and partner activations. The ideal candidate will be both strategic and tactical, with a proven ability to drive measurable results in a dynamic environment.

* *Visa sponsorship is NOT available at this time*

### What You’ll Do

* Develop and execute field marketing strategies to engage prospects, drive lead generation, accelerate pipeline, and boost customer adoption through targeted local initiatives. * Execute ABM, growth marketing and demand generation programs across various channels, which may include events, gifting campaigns, social media, paid media, and email campaigns. * Write compelling marketing briefs, promotional copy, and collateral for internal and external audiences. * Plan and execute integrated marketing activities and events, including regional events, trade shows, virtual sessions, and digital campaigns. * Track and analyze key performance metrics across campaigns to establish benchmarks, manage budgets, determine ROI, and use data to make strategic adjustments. * Partner closely with our sales and sales development teams to accelerate pipeline in our target accounts and increase conversions to drive net new revenue growth. * Maintain a regular cadence of updates regarding overall marketing strategy, planned initiatives, status reports, and campaign performance. * Contribute to the creation of marketing efforts that are programmatic and scalable by documenting best practices, campaign frameworks, and lessons learned. * Any other tasks that may be assigned to help the company meet its goals * Travel required up to 30%. ### What You’ll Bring

* A “builder” mentality and strong collaboration

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