Marketing Manager, Canada - Bears with Benefits

Marketing Manager, Canada – Bears with Benefits

Location

New York, NY 10002 (hybrid) Employment type: Full-time, permanent Salary: $100,000 – $120,000 per year

About Bears with Benefits

Bears with Benefits (BwB) is a premium gummy supplement brand created in Germany and sold online around the world. We're Europe's leading gummy brand, and after a successful U.S. launch in 2025, we're now expanding into Canada. In keeping with our digital-first, direct-to-consumer model, the Canadian launch will be built around a bilingual (English / Canadian French) website.

BwB generates $60M in annual revenue and is part of the Havea Group ($500M in revenue), one of Europe's major players in food supplements and natural health.

About the Role

We're looking for a Marketing Manager to lead the launch of Bears with Benefits in the Canadian market. Reporting to the General Manager of North America, you'll set our acquisition and retention strategy, shape how the brand shows up for Canadian consumers, and drive results across our digital channels. You'll partner closely with our Business Strategy & Operations Associate, North America, to build the Canadian business from day one.

Key Responsibilities

• Launch and manage our bilingual Canadian website, including localization, conversion optimization, performance tracking, and continuous improvement.
• Build and execute the digital growth plan across paid social and search (Meta, TikTok, Google), SEO, CRM, Amazon, influencer marketing, and partnerships.
• Manage media and creative agencies, keeping the brand consistent while delivering a strong return on spend.
• Create and run retention and subscription programs, including CRM setup, loyalty initiatives, and community building.
• Work with our U.S. and European teams to maintain global brand standards and share learnings.

What You Bring

• 3+ years of experience in digital marketing, growth, or e-commerce.
• Experience marketing to Canadian consumers (U.S. market experience is also valuable).
• A track record of results on performance channels such as Meta, TikTok, Google, and Amazon.
• Strong analytical skills, with experience managing budgets and outside agencies or partners.
• An entrepreneurial, self-directed approach: you're comfortable shaping strategy and executing it yourself.
• Full professional fluency in both Canadian French and English, written and spoken. This is essential for the role.
• Ability to work from our New York City office on a hybrid schedule.
• Authorization to work in the United States. We're unable to offer visa sponsorship for this position.

Why Join Us

• A high-ownership role with real influence on the brand's growth and room to grow as the business does.
• The opportunity to introduce an established European brand to a new market.
• A collaborative international team based in Munich, Paris, New York, and Montreal.
• Competitive salary of $100K–$120K.
• Health, dental, and vision insurance, a 401(k), and 20 days of PTO.

*Bears with Benefits is an equal opportunity employer. We welcome applicants of all backgrounds and do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other protected characteristic.*

Pay: $100,000.00 - $120,000.00 per year

Benefits

• 401(k) matching
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Experience

• Marketing management: 3 years (Required)
• Canadian market: 1 year (Required)

Language

* Canadian French (Required)

Work Location: Hybrid remote in New York, NY 10011