Marketing Manager, Automation

The Opportunity

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QuidelOrtho unites the strengths of Quidel Corporation and Ortho Clinical Diagnostics, creating a world-leading in vitro diagnostics company with award-winning expertise in immunoassay and molecular testing, clinical chemistry and transfusion medicine. We are more than 6,000 strong and do business in over 130 countries, providing answers with fast, accurate and consistent testing where and when they are needed most – home to hospital, lab to clinic.

Our culture puts our team members first and prioritizes actions that support happiness, inspiration and engagement. We strive to build meaningful connections with each other as we believe that employee happiness and business success are linked. Join us in our mission to transform the power of diagnostics into a healthier future for all.

The Role

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At QuidelOrtho, *we're advancing the power of diagnostics for a healthier future for all* . Join our mission as our next Marketing Manager, Automation. The Marketing Manager, Automation is responsible for leveraging marketing automation tools and technologies to create, execute, and optimize marketing campaigns. The role enhances lead generation, nurturing, and conversion; represents and supports North America new product development by bringing Voice of Customer into the development process; aligns with Global Marketing on product lifecycle strategy; builds compelling portfolio positioning and messaging; and leads cross-functional commercialization of automation solutions and services. The role also supports business planning, market analysis, forecasting, operating reviews, service-related marketing, and customer and field engagement.

The Responsibilities

* Develop and execute Automation marketing strategies, plans, and playbooks aligned with North America commercial objectives to drive revenue growth, customer retention, customer adoption, lead generation, system placements, and competitive d