Marketing Manager

The Marketing Manager leads Ad Leverage's own marketing and serves as the internal Client Success Manager for the company, treating executive leadership as the primary client. This role combines event marketing, marketing strategy, agency team leadership, brand management, and cross-functional project management, with a major focus on planning and executing the 4+ industry conferences and trade shows Ad Leverage attends each year.

The primary function of this role is to guide and coordinate the internal teams executing Ad Leverage's marketing (SEO, PPC, organic social, paid social, and CRM/email) and to make sure their combined efforts support the company's growth goals, currently generating 17 booked sales meetings per week. The role also includes hands-on content, campaign, event, and video production responsibilities.

Key Responsibilities

Event Planning & Marketing (Primary Focus)

Ad Leverage attends 4+ industry conferences and trade shows each year. The Marketing Manager owns every event from start to finish, from selecting the right events through measuring the results.

• Event Coordination, Strategy & Execution: Research and recommend which conferences, trade shows, and industry events to attend, sponsor, or exhibit at based on audience fit, cost, and expected return.
• On-site execution: Attend events in person to manage the booth, capture leads, and make sure the team is prepared and the event runs smoothly.
• Registration & logistics: Handle exhibitor registrations, booth selection and requirements, deadlines, technology and equipment, shipping, and on-site setup and breakdown.
• Booth & materials: Oversee booth design, signage, banners, branded giveaways, and printed and digital collateral.
• Travel & team coordination: Coordinate travel, lodging, schedules, and roles for attending team members and event spokespeople.
• Speaking & sponsorships: Pursue speaking opportunities, panel submissions, and sponsorships for Ad Leverage leadership.
• Vendor & organizer relationships: Serve as the main contact for event organizers, venues, exhibit vendors, and promotional suppliers.
• Pre-event promotion: Develop and run event marketing campaigns across email, website, paid social, and organic social to drive booth traffic and schedule meetings before the event.
• Lead capture & follow-up: Set up lead capture, and coordinate post-event follow-up with Sales so event contacts become booked meetings.
• Results & ROI: Report on each event's results, including leads, booked meetings, pipeline, and cost per meeting, and recommend which events to repeat, change, or drop.

Marketing Strategy & Agency Team Management

• Serve as the internal Client Success Manager for Ad Leverage, with executive leadership acting as the primary clients and stakeholders.
• Oversee and provide strategic direction to the internal teams responsible for SEO, PPC, organic social, paid social, and CRM/email marketing.
• Manage Ad Leverage's overall brand positioning, messaging, and marketing strategy across channels.
• Drive cross-channel marketing efforts toward the company's primary objective of generating 17 booked sales meetings per week.
• Identify opportunities to improve lead generation, brand awareness, and marketing performance across departments.
• Track and report on marketing performance, including booked meetings, lead volume, and channel results.

Content Marketing & Brand Development

• Oversee the organic social media strategy for Ad Leverage and its executive leadership across LinkedIn, Instagram, Facebook, and YouTube.
• Work with internal teams to source subject matter expertise, educational content, and video opportunities.
• Coordinate with Client Success Managers to identify clients willing to participate in testimonials and success stories.
• Develop client case studies highlighting measurable results and major client wins for use on the website, social media, sales materials, and other channels.
• Oversee the development of marketing collateral, branded assets, and promotional materials.
• Support executive thought leadership and personal brand content for company leadership.

Funnel Vision (YouTube Show)

• Manage Ad Leverage's YouTube show, Funnel Vision, from episode planning through publication.
• Develop episode topics, interview questions, and content direction.
• Coordinate interviews, guest participation, filming schedules, and production logistics with leadership, external guests, and the Head of Production.
• Write YouTube titles, descriptions, and supporting promotional copy.
• Coordinate episode uploads and publishing, and partner with the Social Media Manager on cross-platform promotion.

New & Upcoming Initiatives

• Develop and launch a quarterly client webinar program focused on industry trends, emerging marketing strategies, and educational topics relevant to clients.
• Continue expanding the library of client testimonials, case studies, and success stories.
• Strengthen cross-channel coordination to support consistent lead generation and booked sales meetings.

Qualifications

• 5+ years of marketing experience, including experience leading marketing strategy and coordinating cross-functional teams, ideally within a digital or performance marketing agency.
• Working knowledge of SEO, PPC, paid and organic social, and email/CRM marketing, with enough depth to direct specialists and evaluate their work.
• Proven experience driving B2B lead generation and pipeline goals (e.g., booked meetings or sales-qualified leads).
• 3+ years of hands-on experience planning and executing industry conferences, trade shows, or exhibitor events, including budgets, logistics, and vendor management.
• Ability to travel to 4+ industry events per year, including occasional evenings and weekends during events.
• Strong content and storytelling skills, including case studies, executive thought leadership, and video or podcast content.
• Excellent project management skills and the ability to manage many priorities and stakeholders at once.
• Exceptional written and verbal communication skills, with the confidence to advise and push back with executive leadership.
• Proficiency with marketing analytics, CRM, and social media management tools.
• Bachelor's degree in Marketing, Communications, Business, or a related field preferred.

Pay: $80,000.00 - $90,000.00 per year

Benefits

• 401(k)
• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Referral program
• Vision insurance

Application Question(s)

• How many years of marketing experience do you have?
• How many years of experience do you have planning trade shows or conferences?
• How many years have you managed organic social media strategy for a brand or company?
• Describe an organic social media strategy you created and led. What were the goals, and what results did you achieve?
• What industries have you worked in?
• Which platforms have you managed?
• What is your expected salary range?
• When are you available to start?
• This is a hybrid role. Are you able to work in our Thousand Oaks, CA office 3 days per week?

Willingness to travel

* 25% (Required)

Work Location: Hybrid remote in Thousand Oaks, CA 91362