Marketing Director

VRAI is one of the fastest-growing digital-first direct-to-consumer brands. Modernizing diamond jewelry through the exclusive use of sustainably created diamonds, VRAI has innovation, craftsmanship, and sustainability at the core of its products and values. An honoree of Fast Co. Innovation Award in retail design, and a global business, VRAI has locations in Los Angeles, San Francisco, NY, Shanghai, Chicago, London, Madrid, and Copenhagen, with more locations on the horizon.

The VRAI Marketing Director is responsible for defining and leading the brand’s marketing strategy to build awareness, create emotional connection, and drive customer acquisition and loyalty. This leader shapes how the brand shows up in culture, ensuring every campaign, collaboration, and customer touchpoint reinforces a distinctive point of view and elevates brand desirability.

The ideal candidate blends strategic thinking with creative excellence, understands the aspirations of target customers, and has a strong instinct for fashion, culture, social trends, and storytelling. They know how to transform insights into compelling communication that inspires consideration and convert attention into sales.

### Responsibilities

• Brand Strategy & Positioning: Develop and execute the annual communications strategy aligned with business objectives; define and evolve brand positioning, voice, messaging, visual identity, and differentiated campaigns to ensure a consistent experience across all touchpoints.
• Integrated Communication Planning: Lead comprehensive communications planning across digital, social, retail, PR, influencer, CRM, and paid media; manage campaign calendars and launch strategies across product collections to deliver culturally relevant, authentic, and commercially impactful messaging.
• Creative Direction & Asset Production: Partner with internal/external creative teams and agencies to oversee the development of world-class creative assets—inc