Marketing Director, Brand Culture

Position Type: Location(s): United States, San Mateo, CA Date Posted: Job ID: R-124741

Why Sony Interactive Entertainment?

Sony Interactive Entertainment isn’t just the Best Place to Play — it’s also the Best Place to Work. Sony Interactive Entertainment (SIE) is the company behind the PlayStation brand. As a subsidiary of Sony Group Corporation, we’re part of a proud legacy of innovation and excellence. SIE is a dynamic technology company, delivering cutting-edge hardware and network services to more than 100 million people and an entertainment leader, home to some of the most beloved and recognizable intellectual properties (IP) in the world. Our role at SIE is to create and nurture the experiences under the PlayStation brand, a name synonymous with entertainment excellence and creativity.

The Marketing Director, Brand Culture is a strategic leader responsible for supporting the SVP of Marketing in extending gaming culture through youth audiences.

This role will lead PlayStation's youth culture strategy globally, translating emerging cultural insights into a clear brand point of view and working across the marketing organization to create scalable programs that build lasting emotional connections and cultural relevance with the next generation of players.

This role will work with executives and stakeholders, internally and externally, to deliver brand momentum and business results. We are seeking an out-of-the-box thinker, who can operate proactively in a fast-paced environment.

Key Responsibilities

Strategy & Vision

• Define long-term cultural vision and point of view for youth audiences globally.
• Establish the brand’s key intersection with entertainment, music, fashion, sports
• Identify the cultural territories, behaviors, and signals that will shape the future relevance
• Develop a clear framework for the brand’s authentic expression within culture.

Cultural Intelligence

* Drive ongoing research into youth cul