Marketing Director

Alberta Boot is bringing nearly 50 years of Canadian craftsmanship to the United States. We’re building our US e-commerce business and expanding our retail presence in 2027, laying the foundation for continued growth.

As Marketing Director, USA, you’ll lead the launch for Alberta Boot Company and Cody & Sioux. You’ll own strategy, budget, and results.

What You’ll Lead

• Strategy and budget. Own the US marketing strategy, plan, budget, and KPIs for ABCO and C&S, aligned with company sales targets and the Chief Brand Officer’s overall brand strategy. Report monthly on spend, ROAS, customer acquisition cost, revenue, and brand awareness.
• Customer and market insight. Define priority US customer segments and regions, using research and testing to guide growth.
• Brand and campaigns. Lead integrated US campaigns from brief through launch and recap, adapting global brand assets for American audiences.
• Events and relationships. Lead the US events and trade show calendar, including major rodeos, Western lifestyle events, and industry markets. Build PR, ambassador, sponsorship, and influencer relationships that strengthen credibility and support sales.
• Retail partners. Support US retail and wholesale partners with co-op marketing, launch kits, in-store materials, and sell-through programs.
• Team and collaboration. Hire and manage US agencies, freelancers, and media partners, and build the US marketing team as the business grows. Partner with the Canadian Marketing Manager on a shared calendar, brand standards, creative, and learnings.
• Performance optimization. Use analytics, testing, and customer insight to reallocate investment toward what works.

What You Bring

• 8–10+ years in marketing, including 3+ in senior leadership. Footwear, apparel, Western lifestyle, or direct-to-consumer experience is preferred.
• A track record of launching or scaling a brand in the US, with measurable growth.
• Deep US performance marketing experience across Meta, Google, affiliate, and email/SMS.
• Experience across direct-to-consumer and retail or wholesale channels. Knowledge of the US Western market is a strong asset.
• Strong creative judgement and experience leading budgets, agencies, and remote teams.
• Willingness to travel within the US and to Calgary (approximately 25–30%).

What We Offer

• Competitive compensation and benefits. A competitive base salary, comprehensive benefits, and a 401(k), supporting your well-being and long-term financial goals.
• The opportunity to build. Shape US marketing for Alberta Boot Company and Cody & Sioux as they enter a new market.
• Remote flexibility with market connection. Flexibility to work remotely while collaborating with colleagues across the US and Canada. Preference will be given to candidates based in Austin, Dallas, or Houston.
• Experience the product firsthand. Exclusive employee discounts on premium Western footwear and apparel, connecting you with the craftsmanship, quality, and style behind the brands you’ll help grow.

*We believe great talent comes from diverse backgrounds and experiences. If you require accommodation during any part of the recruitment or selection process, we encourage you to let us know so we can support your participation. Please reach out to us directly at [email protected].*

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Employee discount
• Health insurance
• Paid time off
• Vision insurance

Work Location: Hybrid remote in Dallas County, TX