Marketing Coordinator

Primary Purpose of Position

Coordinate and implement office, retail, and community marketing initiatives for assigned properties.

Essential Functions

Marketing* Assist in the planning and execution of promotions and events to increase traffic and engagement for the assigned properties, including office client, community, and visitor engagement * Oversee signage program which includes maps, directories, and retail promotional signage, if applicable. Coordinate updates regularly * Maintains websites and social media; tracks basic engagement metrics and ensures content accuracy * Assist in planning and execution of the assigned properties social media campaigns throughout the year, including content creation, social partnerships, effective data tracking and social media reporting * Promote and publicize new amenities and community offerings, informing the general public, office clients, and the hospitality industry * Proof composite campaign designs; create a wide range of different marketing materials * Develop and maintain positive relationships with retailers; coordinate programs and promotions and market services to retailers * Participate in the ideation, planning and execution of annual office client appreciation events and promotions * Coordinate new office client onboarding/welcome materials and welcome events

Events, Communications & Public Relations

* Coordinate and execute events, promotions, and campaigns in assigned properties with strong attention to detail; manages vendors, timelines, and on-site delivery * Communicate consistently and effectively with customers, retailers and employees to educate them on marketing programs, obtain their participation, and assist them with questions, concerns or problems * Assist in creating and maintaining positive relations with office clients and retailers via regular proactive communication, meetings and routine follow-up. * Assist with prospecting of potential advertisers and sponsors