Marketing Consultant

Position Overview

Redeemer School is seeking a part-time, creative, and experienced Marketing Consultant to strengthen the school's visibility, develop innovative marketing ideas, improve its online presence, and support student recruitment and enrollment growth.

Key Responsibilities

• Review the school website and coordinate improvements to design, content, functionality, and the prospective-family experience.
• Work with the school’s third-party web design and support team to execute improvements and changes.
• Review and optimize Google Ads campaign to attract prospective families and improve advertising effectiveness.
• Use Google Analytics and other data tools to evaluate website traffic, advertising performance, and prospective-family engagement.
• Track marketing results and transition inquiries to the enrollment department for smooth and effective communication to prospective families.
• Recommend strategies for social media, digital advertising, and search engine optimization (SEO).
• Identify opportunities to promote Redeemer through local churches, preschools, and community partnerships.
• Assist with branding, promotional materials, and marketing campaigns.
• Develop marketing materials around upcoming school and community events

First 30 Days – Measurable Deliverables

1. Website Development – Immediate Priority

• Within 5 Days: Complete an initial website review and identify the most urgent improvements needed to support admissions, recruitment, and the school's online presence.
• Within 10 Days: Identify qualified Upwork freelancers, obtain cost estimates, and begin implementing approved website updates.
• Within 15 Days: Complete priority website improvements, including updated school information, academic programs, admissions content, and clear opportunities for prospective families to schedule tours.
• Within 30 Days: Complete additional approved website improvements, review functionality, and provide a timeline for any remaining work.

2. Marketing Assessment

• Review existing marketing activities, campaigns, and materials.
• Identify at least five opportunities for improvement.
• Provide a brief written summary of findings and recommendations.

3. Upwork Freelancer Coordination

• Identify and evaluate at least three qualified freelancers for website and marketing support.
• Provide recommendations, estimated costs, and proposed project timelines.
• Coordinate approved freelance projects and monitor completion.

4. Google Ads & Data Analytics

• Review current Google Ads campaigns, advertising expenditures, and Google Analytics data.
• Establish baseline metrics for website traffic, advertising costs, inquiries, and conversions, where data is available.
• Recommend at least three improvements to advertising performance and tracking.

5. Student Recruitment & Marketing Ideas

• Present at least three actionable marketing initiatives to increase prospective-family inquiries and campus tours.
• Identify at least five potential community outreach or partnership opportunities.

6. Marketing Action Plan

• Within 10 Days: Submit an initial marketing action plan outlining immediate priorities, estimated costs, timelines, and responsibilities.
• Within 30 Days: Present a comprehensive 60–90 day marketing strategy with measurable goals for website performance, Google Ads, prospective-family inquiries, school tours, and enrollment growth.

Qualifications

• Experience in marketing, branding, or digital communications.
• Familiarity with Upwork or similar freelance platforms.
• Knowledge of website development, Google Ads, Google Analytics, SEO, and social media marketing.
• Ability to interpret marketing data and recommend improvements.
• Strong creative, communication, and organizational skills.
• Experience with schools or nonprofit organizations preferred.
• Support for Redeemer Christian School's Christian mission and values.

About Redeemer

Redeemer Christian School is a Christ-centered TK–8 school in Redwood City, California, committed to helping students Love with Grace, Learn with Curiosity, Grow with Resilience, and Serve with Compassion.

Pay: $40.00 - $50.00 per hour

Expected hours: No more than 20.0 per week

Work Location: Hybrid remote in Redwood City, CA 94062