Marketing Campaign Specialist

The primary purpose of this position is to assist Community Credit Union of Florida (“CCU”) in living out our Mission, “Always improve the financial well-being of our members and make a positive difference in the communities we serve,” by delivering outstanding service to both internal and external members. The Marketing Campaign Specialist supports the growth of the Credit Union by collaborating with a team of marketing professionals to develop and execute campaigns for products, services, and brand awareness. This position manages the marketing calendar and the events and sponsorship calendar to ensure initiatives are on schedule and deliver results. The Marketing Campaign Specialist is a brand champion, working collaboratively with a range of partners to present the Community Credit Union of Florida brand accurately and consistently across all member touchpoints.

Community Credit Union of Florida is an Equal Opportunity Employer and supports a drug-free workplace.

ESSENTIAL DUTIES

• Contributes to the development of the marketing campaign plan and campaign budgets, based on the credit union's strategic goals.
• Supports the development of promotional budget recommendations and manages campaign budgets and financial tracking under the guidance of the Marketing Communications Manager.
• Manages the creative execution of multi-channel marketing campaigns to ensure campaigns are on-budget, on-schedule, and deliver business results.
• Supports the Marketing Communications Manager in executing product positioning and campaign strategies to ensure alignment with target audiences. Works with other marketing team members and external vendors to assist in the development of creative assets. Writes, edits, and formats marketing collateral in accordance with brand guidelines.
• Analyzes campaign effectiveness and makes recommendations for improvements and/or future utilization. Works with the Business Intelligence department and third-party vendors to