Marketing Associate

Position Summary

The Marketing Analyst supports the development and execution of marketing programs across assigned brands and product categories. This role contributes to new product feasibility and commercialization, product lifecycle management, brand asset development, reporting and analytics, and marketing activations.

Key Responsibilities

• Support new product feasibility by developing costing analyses, aggregating data for new item setup, and maintaining product information for commercialization. Collaborate closely with Innovation, R&D, Operations, Finance, and Supply Chain teams.
• Partner with Marketing Managers to ensure brand consistency across product lines, promotional materials, events, and brand communications (including sell sheets, renders, and hero imagery).
• Assist in coordinating social media and digital marketing efforts to engage target consumers and drive brand growth. Act as a liaison with agencies, vendors, influencers, and other external partners.
• Support the development of marketing materials, packaging design, and sales collateral in collaboration with internal teams and external vendors. Ensure quality and alignment with brand standards.
• Conduct category research and analyze market trends and syndicated data to support segmentation, targeting, and brand positioning strategies. Present insights to stakeholders.
• Coordinate qualitative and quantitative research initiatives, including sampling, concept testing, and sensory panels.
• Contribute to growth strategy development and annual planning initiatives.
• Perform other duties as assigned.

Requirements

Minimum Qualifications

• Bachelor’s degree in Marketing, Advertising, Business, or a related field
• At least 2 years of marketing experience OR 1 year of related internship experience
• Bilingual Spanish skills preferred

Preferred Qualifications

• Experience in social media, web, and digital/SEO marketing
• Experience in consumer packaged g