Marketing and Public Relations Manger

Description: Job Description

JOB TITLE: Marketing and Public Relations Manager

EXEMPT: Yes

DEPARTMENT: Institutional Advancement

HOURS: 35 hours per week; primarily onsite; occasional weekend, evening and holiday hours may be needed; Salary Exempt.

LOCATION: 3945 Museum Drive

REPORTS TO: President/CEO

QUALIFICATION REQUIREMENTS

To perform this job successfully, an individual must satisfactorily perform each essential duty. The requirements below represent knowledge, skill, and/or ability. Reasonable accommodations may be made to enable individuals with disabilities to perform basic functions.

SUMMARY: The Marketing and Public Relations Manager leads the development, coordination, and execution of the Museum’s marketing and public relations initiatives to increase visibility, strengthen community engagement, and support attendance and revenue goals. Responsibilities include developing and implementing communication strategies; overseeing advertising, promotions, social media, website content, publications, and media relations; supporting special events and marketing-related grant writing; and collaborating with an external marketing firm on strategic planning and implementation. The Manager also develops, tracks, and manages marketing budgets and expenditures, reviews performance against approved budgets, and helps ensure the effective use of marketing resources. Additionally, this position cultivates relationships with donors, sponsors, media representatives, and community organizations; monitors marketing trends and campaign results; supports fundraising efforts; and ensures consistent, accurate messaging across all platforms.

ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned.

Develops, coordinates, and implements the Museum’s marketing, communications, and public relations activities in support of its mission, attendance, membership, program participation, special events, fundraising, and reve