Marketing Analytics Director - remote opportunity

Description/Responsibilities

Our Marketing Analytics Director is a hands-on senior individual contributor responsible for building the reporting structure, performance measurement approach, and insight engine that helps Marketing make smarter, more informed decisions. This role leads analytics across Tivity Health’s Medicare and Commercial businesses, translating B2C, B2B2C, and B2B marketing performance into clear insights, executive-ready reporting, and actionable recommendations that drive optimization, action, and measurable business outcomes.

Working closely with cross-functional leaders across the business, this role will define key marketing metrics, develop dashboards and scorecards, evaluate campaign and channel performance, and connect marketing activity to member engagement, retention, subscriber growth, revenue contribution, and marketing efficiency. The Director will also help advance the use of automation, AI-enabled analytics, and emerging tools to improve reporting, pattern recognition, and proactive optimization.

Key Responsibilities:* Drive performance delivery by using analytics to identify gaps, diagnose root causes, and recommend actions that improve campaign effectiveness, channel productivity, audience targeting, member engagement, retention, revenue contribution, and marketing ROI. * Own the marketing analytics structure, reporting framework, and recurring insight cadence needed to give Marketing and senior leaders timely visibility into performance and clear recommendations for action. * Lead advanced marketing analytics capabilities, including data modeling, attribution, segmentation, experimentation/A-B testing, CRM analytics, and marketing automation analytics to improve targeting, measurement, and performance optimization. * Define, monitor, and communicate key performance indicators across channel performance, member engagement, participation, acquisition, conversion, retention, churn, revenue contribution, and marketi