Manager Public Relations & Communications - Health Alliance Plan

Company Description

Health Alliance Plan by Henry Ford Health is a Michigan-based, nonprofit health plan that provides health coverage to individuals, companies and organizations. A subsidiary of Henry Ford Health System, we partner with doctors, employers and community groups to enhance the overall health and well-being of the lives we touch. With more than 1,100 dedicated and passionate employees, our goal is to make health care easy for our members.

Job Description

Role Description:

*This position is a hybrid role and will require 3 days a week in Troy, with occasional meetings in Detroit and other locations.*

The Manager of Public Relations & Communications for Health Alliance Plan by Henry Ford Health is responsible for developing and implementing public relations and communications strategies and plans to support the 500,000+ member non-profit health plan. Reports to the Director of Communications Strategy, Value-Based Enterprise at Henry Ford Health.

PRINCIPLE DUTIES AND RESPONSIBILITIES

• Manage public relations and external communications strategies for Health Alliance Plan, including oversight of the PR agency, development of press releases, media statements, talking points, and other external communications materials.
• Partner with Henry Ford Health Value-Based Enterprise, System Communications and other partners to develop and align communications across the organization, ensuring consistent messaging and strategic integration across all channels.
• Prepare and support executives and subject matter experts for media interviews, speaking engagements, and public appearances, including providing virtual and on-site media relations support.
• Develop and execute earned and paid media strategies, collaborating with marketing, system communications, and health plan leadership to increase visibility and strengthen reputation.
• In partnership with Director of Communications Strategy, serve as a strategic communication