Manager, Growth Marketing Canada

This position is a hybrid in-office role that works out of our Boston HQ (Monday-Thursday will be working in office and Friday is work from home). This is not a virtual / remote position.

At this time, Wayfair will not sponsor applicants for this position for the following work visas: F1-OPT, STEM OPT EAD, H-1B, H-1B1, E-3, O-1, J-1, or TN.

Wayfair Canada’s Marketing team is looking for a data-driven Manager to drive strategy and execution across our Growth Marketing channels (Meta, Pinterest, TikTok, Influencer, Performance Affiliates, and App Install Marketing). As a leader on Wayfair.ca’s marketing team, you will own your channel budgets and help drive growth in a fast-paced environment. You will develop your roadmap, come up with creative solutions to strategic and operational problems, and manage a team of highly analytical analysts.

In this role, you will manage a high-performing team of analysts and associates responsible for shaping and executing full-funnel media strategies, measuring and reporting on their performance, and leveraging those insights to drive continuous innovation. You will manage multi-million dollar campaigns that build brand awareness, generate demand, and convert high intent customers. You will partner closely with both external stakeholders at Meta and Pinterest and internal stakeholders including creative, marketing technology, and marketing measurement to unlock growth. The ideal candidate will bring depth of experience in paid media buying, a strong fluency in both measurement and creative strategies, and experience mentoring and scaling teams.

What You'll Do

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Lead the roadmap, strategy, and execution for the Meta, Pinterest, TikTok, Influencer/Affiliates and App Install marketing channels, including campaign operations, bidding strategies, measurement frameworks, and creative strategy.

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Develop and scale the creative strategy for Influencer across networks (LTK, ShopMy) and our in-house creator program. You will develop briefs that support commercial and localized CA priorities, building a community and ensuring a sustainable revenue stream for the business.

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Manage and develop a team of marketing analysts and associates, setting strategic direction, coaching for growth, and ensuring operational excellence.

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Closely monitor campaign performance daily, identify and root cause problems, solve abnormalities, and react to deviations from plan quickly and strategically.

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Lead relationships with our partners at Meta, Pinterest, TikTok and CreatorIQ ensuring best-in-class execution, transparency, and continuous innovation.

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Collaborate closely with marketing data science to design and implement measurement frameworks (e.g., brand lift and incrementality testing), and deliver reporting that connects media investment to business outcomes.

What You Need

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Bachelor's degree in Marketing, Business Analytics, or related fields.

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4+ years’ experience in digital media strategy, planning or buying.

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Excellent analytical skills with experience using data analytics tools like SQL, with an aptitude for a variety of AI tools to enhance channel management and reporting through automated workflows (e.g., Cursor, N8N).

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Experience managing large media budgets with accountability for business outcomes.

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Experience developing roadmaps and informing marketing strategies.

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Highly organized with the ability to manage multiple projects simultaneously.

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Strong verbal and written communication skills, with an ability to tailor channel performance updates to the appropriate audience (senior stakeholders, peers, analysts, etc.)

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Demonstrated experience effectively working with and influencing cross-functional stakeholders

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Ability to independently scope ambiguous problems and execute on solutions

Benefits & Perks - US

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Full health benefits available (Medical, Dental, Vision, HSA/FSA) on day one for eligible employees.

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No-cost access to 2nd.MD, a virtual expert medical consultation and navigation service.

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Global Traveler Health Insurance through GeoBlue.

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24/7 access to mental, financial, physical and emotional wellbeing support, plus an enhanced offering of therapy and coaching.

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Automatic enrollment into Basic Life and Accidental Death & Disability Insurance.

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401(k) matching with immediate vesting.

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Paid Parental Leave, Surrogacy & Adoption Reimbursement and Caregiver Services.

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Tuition Reimbursement.

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Wayfair Employee Discount.

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Gym/Fitness Discounts (Wellhub and varying regional memberships).

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Exclusive access to thousands of perks & discounts through BenefitHub.

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Yearly match up to $500 for personal donations made by employees to registered 501(c)(3) nonprofits.