Manager, Facebook Growth & Engagement

The Krazy Coupon Lady (KCL) is a female-founder-owned deal intelligence company — we turn the chaos of sales, coupons, and promo codes into the smartest way for millions of shoppers to save. They come back to us before they buy, and we're hiring the people who'll keep them coming back. We move fast, care deeply about our audience, and believe the best work happens when smart people bring clarity, creativity, and real accountability.

You may have noticed that our headquarters are in Boise, ID, but our workforce is fully remote in the following states: Arkansas, California, Colorado, Connecticut, Florida, Georgia, Idaho, Illinois, Indiana, Iowa, Minnesota, New Jersey, New York, North Carolina, Ohio, Pennsylvania, South Carolina, South Dakota, Tennessee, Texas, Utah, Virginia, Washington, or Wisconsin. All team-wide meetings are scheduled to be inclusive of U.S. time zones.

Overview

Facebook is KCL’s largest traffic driver and a critical lever for both audience growth and revenue. As the Manager, Facebook Growth & Engagement, you will own the strategy, execution, and performance of this channel end-to-end. This role is equal parts strategic and operational: you’ll lead a high-volume, always-on content engine while continuously optimizing performance through testing, data analysis, and rapid iteration.

You’ll manage a team responsible for content distribution and engagement, while partnering cross-functionally with content, product, and marketing teams to ensure Facebook is effectively driving business outcomes. In a fast-moving, algorithm-driven environment, you’ll balance real-time decision-making with long-term strategy—identifying scalable growth levers, improving monetization efficiency, and ensuring KCL remains competitive as the platform evolves.

Key Responsibilities

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* Own Facebook as a high-volume, performance-driven channel responsible for driving traffic and supporting revenue at sca