Influencer Marketing Lead, Technology

Job Description

Base44 is building a new way for people to create software, and we believe creators will be one of the biggest forces shaping how the world discovers what we’re building.

We’re looking for someone who is deeply plugged into the creator ecosystem. Someone who understands internet culture, knows the right creators before everyone else does, has strong instincts for what resonates, and naturally knows how to connect products with the voices people genuinely trust.

This is not a traditional influencer marketing role.

We’re not looking for someone to manage a few partnerships or run predictable campaigns. We want to build a creator engine around Base44, and we need someone who knows how to bring together the right people, build authentic relationships at scale, and turn creator partnerships into one of our strongest growth channels.

You should genuinely be part of this world. You know what is trending, who people pay attention to, what feels authentic, and how to identify creators that can make technical products feel exciting and accessible.

At the same time, you know how to build structure around it, creating a program that scales, learning fast from what works, and building something much bigger than one-off campaigns.

On a day-to-day basis, you will

• Build and lead Base44’s creator ecosystem from the ground up, helping define how creators become one of our main growth channels and how the world discovers what we’re building.
• Identify and build relationships with creators who genuinely align with Base44’s product, audience, and brand, including creators that may not be obvious fits at first glance.
• Leverage your deep understanding of the creator landscape to spot emerging voices, cultural trends, and communities that can help shape how Base44 shows up online.
• Build authentic partnerships with creators across YouTube, LinkedIn, TikTok, Instagram, and other relevant platforms, creating a strong network around the