Industrial Marketing & Demand Generation Lead

ABOUT PEN MANUFACTURING

Pen Manufacturing is a growing contract manufacturer serving sophisticated engineering, infrastructure, data-center, aerospace and industrial customers. Our capabilities include complex sheet-metal fabrication, machining, welding, assembly and engineering/DFM support.

We are building a modern sales and marketing engine to support Pen Manufacturing and, over time, additional manufacturing companies within our organization.

HEAD OF INDUSTRIAL MARKETING & DEMAND GENERATION

Location: Anaheim, California

Work arrangement: Full-time, onsite five days per week

Base salary: $100,000–$130,000

Target total compensation: $120,000–$170,000

THE ROLE

We are hiring a hands-on industrial marketer to build a measurable pipeline of qualified manufacturing opportunities.

This is not a brand-only, communications or agency-management position. You will personally create campaigns, landing pages, emails, technical content and plant videos while managing PPC, SEO, retargeting, CRM attribution and external marketing partners.

You must be comfortable moving between strategy and execution. One day you may develop a campaign targeting engineering and procurement buyers. The next, you may interview an engineer, film a machine in operation, write an email sequence or determine why paid-search leads are not converting into qualified RFQs.

Success will be measured primarily by qualified RFQs, marketing-sourced pipeline, customer-acquisition efficiency and profitable bookings—not followers, impressions or content volume.

WHAT YOU WILL OWN

Demand Generation

• Build campaigns targeting engineers, procurement leaders, supply-chain managers, program managers and industrial buyers.
• Generate qualified RFQs and marketing-sourced pipeline through PPC, SEO, email, LinkedIn, retargeting and targeted outbound campaigns.
• Develop landing pages and offers for specific manufacturing capabilities, indus