Head of Marketing

Join Revive Media to help advertisers across the country scale their localized Connected TV advertising. Our business is growing rapidly and we’re in the midst of transforming from a services agency to a product-led business with our new native platform, Convoy. The platform is live with external partners and we're expanding its reach - this role will help drive broader adoption, improve the experience for existing users, and scale usage across new channels and customers.

We are a small, remote-first team of high-performing professionals with diverse backgrounds located across many time zones, including North America, Europe, and Asia. We prioritize asynchronous communication and documentation but come together as a team to solve hard problems.

The Role

This is a build role. Revive has spent seven years earning its reputation through relationships; now it needs a market presence to match. You'll own how we position Convoy's new features and competitive differentiation, and build a demand generation engine to drive a direct pipeline with SMB verticals like home services, legal, auto, and QSR. You'll take full ownership of events, from vendor negotiation to onsite execution, reset the tone and structure of our website, and bring an informed point of view to our content and social presence.

Responsibilities

Brand & Positioning Strategy

• Own brand strategy and positioning across the full Convoy portfolio: elevate its presence in the market and sharpen messaging as we ship new features, including the performance-signal capability and business scorecards
• Own competitive differentiation and ongoing market research, keeping our positioning current and sharp as Convoy's feature set expands and the competitive landscape shifts
• Maintain brand and messaging standards for the existing platform-referred business (collateral, one-sheets, decks) as a secondary priority, with primary focus on the new SMB motion

Full-Funnel Demand Ge